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Ballyhaise face Cullyhanna in Ulster Club decider

Ballyhaise face Cullyhanna in Ulster Club decider
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Barry McConville: Playing the long game

Barry McConville: Playing the long game
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Myrtle the Turtle getting back to her roots

Place North West | COMMENT | Gaining the edge from marketing automation

16 Mar 2021, 08:42Comments (1) For busy property teams, automation could become your new best friend, writes Al Mackin of theEword. There’s a chance that you’re already using a basic version of automation if you have Hubspot or Salesforce. When emails are automatically going out to leads, or messages get sent after a viewing, you’re automating at a low level and it’s saving you time and money. Automation empowers sales and marketing teams to spend more time on the high-level tasks that they’re really good at, and less time on the mundane tasks that – let’s face it – teams hate. For the C-suite, it offers the holy grail: saving time and money, improving performance and a better experience for customers. In a post-Covid market, that leads to a financial and competitive edge.

Manchester agency theEword reveals new PropTech platform

by Alistair Hardaker Manchester-based digital agency theEword has revealed a new tech platform designed for the property industry. Rebrix, which consists of a virtual property agent, chatbot, and property marketing automation, is currently building a waiting list of clients and is based at theEword’s offices. The agency reports that a third of its clients are in the property sector, and it has identified an opportunity for new solutions in the sector. The platform automates outbound communication through email and SMS and engages customers automatically with messaging based on their position in the buying funnel. It exists on a company’s website, Facebook and Instagram pages and it uses machine learning to understand and engage each customer.

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