100 Dealers Plan To Add Dedicated Bronco Sales Sites
According to a story published this week, 100 Ford dealers plan to add Bronco-only sales sites to their dealerships. Ford notes that they will come in three varieties, full site, partial site, and in-store.
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There is little doubt that dealers like boutique shops where they can sell specialized branded items. Many brands use them now and have used them successfully in the past. The shops allow dealers to sell not only the particular vehicle – in this case, Bronco – but they also let dealers sell accessories and many small and more significant branded items that can add to the bottom line.
Ford to help 100 dealers add Bronco-only showrooms
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Report: Ford to Build Standalone Bronco Stores
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Report: 100 Ford Dealers Will Build Separate Bronco Showrooms
The popularity of the new SUV is behind the move to a subbrand-style separate sales area.
new voluntary program will encourage Ford dealers to create stand-alone Bronco stores that have room for at least three vehicles inside, a display wall for accessories, and a fire pit.
By building out Bronco stores, dealers will get more vehicles to sell from Ford and greater access to Bronco accessories, which drive up profits.
With Bronco sales about to start, we can look to the 23,356 Bronco Sport SUVs sold in the first quarter and the fact that Ford said 60 percent of these were conquests from non-Ford brands to see that this is likely a way to print money.
by Tyler Durden
The major automakers look to finally be back.
And this time around, they re selling EVs, too. The only explanation that I can even muster is that cars are 2021’s version of toilet paper in 2020, said Chad Wilson, general manager of Wilson Ford in Saginaw and Midland Ford. We are taking a lot of retail orders because we don t have anything (in stock). Normally between our two stores, we d have 150-180 F-series in stock. I think right now there might be 10. I do think there’s an element of fear of missing out.
GM said its U.S. retail deliveries were up 19% in Q1, the company s first number reported against pandemic-impacted comps. The automaker sold 642,250 vehicles in the U.S. in the first quarter of 2021, according to Bloomberg. While retail sales were up 19%, fleet sales were down 35%