Ford fourth-quarter U S sales fall 9 8% reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
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Ford cited the elimination of sedans from its lineup and tight supplies of its new F-150 caused by a combination of coronavirus-related factory closures and a transition to an updated model as contributing factors to its results.
The F-Series did mark its 44th consecutive year as the USA s best-selling truck, but its 787,422 total was down 12.2 percent from 2019 and the lowest since 2014.
“Fourth quarter represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks, SUVs and electric vehicles to better serve our customers. We began to see our strongest evidence of this in December with retail sales up 5.3 percent with the launch of our new F-150, Bronco Sport and Mustang Mach-E. We are well positioned to see the benefits of our focused efforts throughout 2021,” Ford sales VP Andrew Frick wrote in a press release on the results.
Ford Motor Co., still feeling the effects of a pandemic-induced production shutdown early in the year amid a major overhaul of its vehicle lineup, reported U.S. new-vehicle sales were down 9.8% in the fourth quarter of 2020 and down 15.6% for the year.
The results in part reflect the ongoing changeover to the new model year of the Blue Oval s best-selling, profit-rich F-150 pickup truck; the redesigned 2021 model is currently being delivered to dealerships. For the quarter, Ford s truck sales were down 12.5%; F-150 sales were off by 32.7%, the automaker reported. Fourth quarter represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks, SUVs and electric vehicles to better serve our customers, Andrew Frick, vice president of Ford sales for the U.S. and Canada, said in a statement. We began to see our strongest evidence of this in December with retail sales up 5.3% with the launch of our new F-150, Bronco Sport and Mustang Mach-
Ford quarterly U S sales fall 9 8% as truck sales dip reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
Ford F-Series Finishes 2020 Where It’s Been For The Last 44 Years: Best-Selling Truck In America
Ford F-150 retains title of best-selling vehicle in North America. Despite a significant drop in fourth quarter sales for the Ford F-150, F-Series maintains sales lead for 2020 as Blue Oval looks to all-important 2021 and redesigned Ford F-150.
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44 years is a long time. I’ve only been alive 47 years. So for essentially my entire lifespan, the Ford F-Series has been the best-selling truck in America. This isn’t Earth-shattering news. Ford is pretty quick to drop that line in their talking points and their ads.