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Facebook, Instagram & TikTok launch campaigns for NAIDOC Week

Facebook, Instagram & TikTok launch campaigns for NAIDOC Week July 2, 2021 10:50 ‘Connect to Country’ from Facebook Australia and Indigenous creative agency Campfire x.   With the creative developed by DDB Melbourne, the ‘Connect to Country’ campaign invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints.  Starting today,  the campaign video asks all Australians “Where You From?” and encourages them to discover more about their local First Nations communities, with resources available on the ‘Connect to Country’ Facebook page. These resources include videos to learn how to acknowledge Country and tips for connecting with their local community and language groups.

Campfire X and Facebook connect Australians to country in new campaign via DDB Melbourne

July 2 2021, 6:00 am | BY Ricki Green | 4 Comments This NAIDOC Week, Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ via Indigenous creative agency Campfire x, Facebook Australia and DDB Melbourne.   Campfire x and Facebook Australia have partnered to launch the movement to drive awareness amongst all Australians of the culturally significant Country upon which they live and work every day. The ‘Connect to Country’ movement invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints. ‘Connect to Country’ spotlights positive storytelling and representation, and offers easy ways for everyone to make Indigenous Culture an essential part of our everyday life.

Campire X and Facebook connect Australians to country in new campaign via DDB Melbourne

Campire X and Facebook connect Australians to country in new campaign via DDB Melbourne
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A Trip Down Memory Lane: Favourite Aussie Ads of Yesteryear

Trends and Insight 15 Add to collection Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them Nothing says nostalgia more than re-watching a clip on the TV that struck you as so relevant at some point in your youth. And, being in the creative business now seemed as good a time as any to ask a handful of Australian creatives to take us back to their younger days with the adverts that stood out to them then, and still do today.

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