United Fresh Produce Association Shifts Again to Reimagine Industry Events With continued limitation on conventions and expos due to the COVID-19 pandemic, United Fresh Produce Association is launching “Reimagine Connections,” a new program bringing members together in-person at smaller regional events, and online for education, networking, and innovation events. Advertisement A series of smaller in-person regional events where members can gather and build relationships; An online education and networking portfolio that truly serves the business needs of the industry; and, A new opportunity for companies to host their own Innovation Spotlight Broadcasts to connect with clients and colleagues about new products, business solutions and services.