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United Fresh Produce Association Shifts Again to Reimagine Industry Events
With continued limitation on conventions and expos due to the COVID-19 pandemic, United Fresh Produce Association is launching “Reimagine Connections,” a new program bringing members together in-person at smaller regional events, and online for education, networking, and innovation events.
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A series of smaller in-person regional events where members can gather and build relationships;
An online education and networking portfolio that truly serves the business needs of the industry; and,
A new opportunity for companies to host their own Innovation Spotlight Broadcasts to connect with clients and colleagues about new products, business solutions and services.
-The Hagstrom Report
Because of California limitations on large conventions and expos due to the coronavirus pandemic, the United Fresh Produce Association announced today it will launch Reimagine Connections, a new program bringing members together in-person at smaller regional events, and online for education, networking and innovation events.
“We’re very disappointed California requirements will not allow us to host our trade show in Los Angeles this June. We had looked forward to partnering this year with the Fresh Produce and Floral Council, and appreciate their collaboration and hard work in building what might have been our largest show ever,” said United Fresh Chairman Michael Muzyk, president of Baldor Specialty Foods Inc.