TZP Group Acquires a Majority Stake in Itzy Ritzy TZP Group partners with Co-Founders Kelly Meyer Douglas and Brian Douglas to support product development and accelerated growth News provided by Share this article Share this article NEW YORK, April 22, 2021 /PRNewswire/ -- TZP Group ("TZP"), a multi-strategy private equity firm, announced today that the firm has led the recapitalization of Quintessential Tots, LLC d/b/a Itzy Ritzy ("Itzy Ritzy" or the "Company"), a leading omni-channel lifestyle brand of juvenile products with Co-Founders Kelly Meyer Douglas and Brian Douglas who remain significant shareholders. itzy ritzy Launched in 2007 by Kelly Meyer Douglas and Brian Douglas, Itzy Ritzy offers a diverse portfolio of products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products. Itzy Ritzy has fostered an inclusive, engaged community of parents who frequently share advice and support one another in their parenting journey. The Company sells its products through leading national, specialty and grocery retailers, Amazon, and through its own website www.itzyritzy.com.