for our annual design issue, we've come here to a small town in the american heartland: columbus, indiana. columbus has some splendid examples of 19th century architect tour but its cutting- edge architecture really put columbus on the map. we'll explore this remarkable town all morning but our cover story will take us back to the big city. as seth doane explains we've got plenty of company. >> reporter: cities are back. because so many people are back in them. after years of folks moving to the suburbs, more and more of us are finding that returning to the city is the only way to go. >> they let you live, really live, you know, think, feel, smell, taste. >> reporter: cities let you do all of this? >> yeah. >> reporter: why is city life so appealing? later on sunday morning. >> osgood: good design doesn't always mean soaring sky scrapers or elegant homes. it also has a role to play in far more humble structures and pursuits as serena altschul will be showing us. >> reporter: you may have been "in" the dog house once upon a time. but chances are it wasn't like this one. or this one. dogs might just be an architect's best friend. >> they can't really speak back. they can't give you other directions which is good. >> reporter: for pets of any persuasion, home is where the heart is. >> it is a chicken coop but at the same time it's also a luxury residence of poll tree. >> reporter: later on sunday morning. >> osgood: some names are synonymous with taste and style. a case in point from our anthony mason. >> reporter: she showed a generation of women how to dress. now diane von furstenberg wants them to eat and sleep with her too. >> everything that happens in your life happens in your bed. >> reporter: will you join us on the show this morning. >> i will be there, i hope everybody will be there. >> reporter: designer diane von furstenberg later this sunday morning. >> hi. >> osgood: when we speak of design we don't just mean office buildings or homes. we mean the objects we keep inside our homes as well. that includes the eye-catching items our david turecamo has been studying. >> reporter: well, if we're talking about design we can't leave out the french. french lingerie, that is. >> they always make things that can make like a game between the woman and the man. >> reporter: you mean? >> in intimacy. >> reporter: somehow i had always thought that. the french fashion most of us will never get to see. well, that is until later on sunday morning. >> osgood: professional designers aren't the only ones trying to improve the devices we use in our everyday lives. ordinary people are doing it as well. bill geist can attest to that. ♪ riding along in my automobile ♪ > the village's retirement community was designed for a golf cart lifestyle. with 90 miles of paths carrying drivers of 50,000 golf carts almost anywhere they would want to go. and they go in style. every conceiveable style. and some inconceiveable. extreme golf carts later on sunday morning. >> osgood: mitchell miller demonstrates a whole new way of getting a grip. rita braver visits the soaring sydney australia opera house. martha teichner admires the works of a world-famous jeweler and much more besides. first let's go to russ mitchell in the news room for the sunday morning headlines. >> reporter: good morning. it is may 22, 2011. in the middle of the night message indiana governor mitch daniels has announced that he will not seek the republican presidential nomination. daniels told friends and supporters he has decided not to sacrifice his family's privacy. but in atlanta yesterday, another republican, businessman herman kane, said he would seek his party's nomination. kane is a favorite of the tea party and is in favor of replacing income taxes with a national sales tax. he has never held elective office. tonight president obama departs for a week-long overseas trip. tomorrow he visits ireland where his great great great grandfather lived before coming to the united states in 1850. the popeed out to the heavens yesterday. benedict xvi bestowd blessings upon the 12 astronauts now at the international space shuttle. while two members of the crew were on a space walk to do maintenance work. iceland has threatened to disrupts european air travel. the country's main airport closed this morning. the ash and smoke have yet to spread beyond iceland's air space. at the preakness in baltimore yesterday it looked like shackle foot would never make it to the starting gate but he showed real giddy up holding off kentucky derby winner animal kingdom in the stretch. as you probably heard there's a small but passionate group of folks who believe that the world was supposed to come to an end yesterday. we're happy to report that didn't happen. here we are. so here's the day's weather. it will be a wet sunday across the northern states. look for high heat and thunderstorms in the south. that pattern should hold during the days ahead. unless you live in the sunny southwest, you'll probably want to carry an umbrella. >> osgood: ahead, cities on the rebound. and later, a g,,,,,,,, ♪ [ rock ] [ chattering ] [ man on tv ] 96309. [ man ] ♪ she got it, you got it ♪ i got it, we got it [ groans ] ♪ who's got it see you later. ♪ yeah! ♪ come on, she got it you got it, we got it who's got it ♪ we're all different. that's why there are five new civics. the next-generation civic. only from honda. >> osgood: how is is this for a claim to fame? the church behind me is the famous example of modern architecture. across the street is the library. that's designed by ian tae. between them this sculpture by world class artist henry moore. all of this in an indiana town of 44,000 people. winston churchill once said we shape our buildings. thereafter, they shape us. and no person shaped the built landscape of columbus, indiana quite like jay erwin miller. the progressive minded businessman and champion of civil rights causes once named by esquire magazine as the man who ought to be president. miller knew his hometown needed something special to stand out so he plowed a portion of the profits from his family's cummings engine company into enlisting great architects to design many of the city's public buildings: an elementary school. the designer went on to design washington d.c.'s monumental subway system. city hall by builders of the underconstruction freedom tower now known as one world trade center. and this library by a man best known for his louvre pyramid in paris. businesses and houses of worship hopped on the modernist bandwagon as well. one of columbus most distinctive landmarks is north christian church. you may not know the designer but you might recognize his handiwork in the st. louis gateway arch. even his space age tune ill chair which lookeded quite at home on the starship enterprise. the shares look very much at home in the house he designed for the miller family in 1953. will miller grew up here and says his father's philosophy is visible all across columbus. >> he felt that excellence ought to be pursued in everything you do. so if you were going to make a diesel engine, it should be the best possible diesel engine. if you're going to be part of a community, you should work to make it to be the best community it could. if you build your own house, it should be the best house you could possibly try to design. >> osgood: that spirit endures to this day, seven years after mr. miller's death. a standout small town by design. ordinarily you would have to head to a great big city to live among designs like this. as death don now shows us, these days a lot of people are doing just that. >> reporter: consider this: today worldwide more than half of us live in cities. by 2050, the united nations projects nearly three quarters of us will. more and more these bustling metropolises are becoming home. when did you start thinking about moving to the city? >> probably about a month after i moved into the unsuburbs. >> reporter: connie remembers her years in the 'burbs as dull. >> my sister said you're on wisteria lane. i said what's that? it was a great house. it was very peaceful. very homogeneous. it was very boring. >> reporter: so last year at age 61, this nurse-turneded health care entrepreneur who found a new lease on life after beating stage 4 cancer settled in this spectacular home in san francisco. >> when i saw this view, i said, now this is the city. and i also... and this is the neighborhood. i'm living life. this is life. this is the luxury of middle age. >> reporter: the luxury of middle age. >> to move to the city and to enjoy the richness and the vastness of the things that are here. i hang around 24th street. i pick up flowers, pick up some fruit. >> reporter: she says walking everywhere keeps her fit. in fact, studies show many urbanites are actually healthier and may even live longer. and their environmentally friendlier too because they drive less, live in smaller spaces and use less energy. to offset her 200 square foot space, she takes it a step further. this is all run by solar power. >> yes, yes. >> reporter: the natural light comes through and you let it right through the floor here. a lucite stairwell in her three-story modern home lets natural light penetrate. saving so much electricity that the utility company actually writes her a check every month. while she moved to this vibrant city for culture... if you just look around new york... author and harvard economist edward glacier says many folks moving to cities are just following the money. city workers earn 30% more than those in suburbs. just look at midtown manhattan. >> the economic output, the payroll of this area is higher than oregon or nevada, right? this tiny sliver of land is an unbelieveably productive part of america. that productivity is ultimately at the heart of city's appeal. it's ultimately what drawing so many people to cities. >> reporter: today around 250 million americans choose to live in or around urban areas. that means more than three quarters of our population shares just about 3% of our land area. since 1990, the number of people living in cities has gone up by 7%. a far cry from all those years of folks fleeing to the suburbs. >> if you ever lived in the city, you'd know what attracts people to long island. >> the movement in the other direction back towards the destinies that were our historic starting points. >> reporter: now to some say the word "city," and you're talking the concrete jungle of man at and. or maybe you think of the city by the bay: san francisco. but you probably would not think about this place. olive branch, mississippi. it's the fastest-growing city in the united states. >> in the late 1800s we were known as cow pen. >> reporter: sam reicher is the mayor here. changing the name from the town from cow pen to olive branch might have helped with the growth. >> i think it's probably helped tremendously, yeah. snul olive branch, just outside memphis had certainly blossomed. 3500 people in 1990 to a small city of nearly 34,000 today. this 838% population boom bloomberg business week recently gave it that ranking, america's fastest growing city. >> it's almost like a field of dreams. you build it and they'll come. that's almost reality here. >> reporter: it's reality all across the south. over the last ten years most of the fastest-growing major cities were southern cities. that's not a coincidence according to edward glacier. >> the variable that best predicts metropolitan growth over the century is january temperature. that's a very good predictor of which american cities are growing more or less quickly. america in 1900 was built around a great transportation network of the great lakes and the railroads. as it became cheaper to move goods over space people got to move to the places that they wanted to move to. >> reporter: randy and shannon taylor moved from a smaller town in mississippi to olive branch back in 2002. they wanted better schools and more amenities. along with an affordable cost of living. >> just the range of things that have popped up in olive branch. restaurants and theater and things like that. >> reporter: has it changed a lot in the last two years? >> absolutely. there used to be just a two-lane road that ran through olive branch. now it's one of the busiest streets in the county. >> reporter: and that's what gets to life-long resident janice turner. >> occasionally i will ask myself where are these people coming from? and occasionally i'll ask, didn't they learn to drive. >> reporter: she says she can measure all this growth by the addition of traffic lights and chain stores. >> it looks like an ocean of houses when i get to a high point in olive branch and look over the roof tops. it's sort of startling to see. >> reporter: when we think of booming population growth you might not think of olive branch, mississippi, but should we? >> sure, we should. we should be thinking about so much that's exciting that's happening in the middle of america. it's happening in those areas that are able to combine the metropolitan productivity with cost of living. >> reporter: cities of all sizes, giving folks like connie a chance to redefine where they live their american dream. >> i think it is just a way of revitalizing and reener nicing reenergizing and in a way counting the blessings. >> reporter: and a city can make you do that? >> all the way. a... living in the city helps feed your spirit, feed your soul. >> osgood: coming up before and after. woman: till all the books are read... man: and all the pens are put down... woman: and everything there is to learn is learned. man: till the heroes retire and the monsters return to their dens... woman: and all the plots are wrapped up. man: till that day... boy: by hook or by crook... girl: by book or by nook... woman: i will read. >> osgood: as you might expect, the folks behind columbus's ambitious design program, the miller family, had ambitious plans for their personal residence as well. this modernist home from the 1950s designed by the finnish- born architect was also home to a number of firsts including this first aptly called conversation pit. the millers never even considered selling their home. they donated this national historic landmark to the indianapolis museum of art. but for people who are home sellers staging may be the sales technique of choice. cynthia bowers tells us more. >> reporter: in this brutal real estate market, the deck seems stacked against sellers. consider that the average home for sale in this country has been on the market for more than three months. the days of just being able to put out a for-sale sign and people having bidding wars are gone. >> long gone. i'm not sure we'll ever see them again. >> reporter: but it turns out there's a secret weapon for sellers. it's called staging. >> you have two choices if you want to work with me. stage it or not. and the answer is not, i'm not working with you. >> reporter: chicago broker ian swartz says he cannot waste time on ugly houses. >> i do not want to be apologizing for the house when i walk in. i need to be confident. i need to say, "this is a beautiful house." >> reporter: staging is basically a facelift instead of major home surgery. this row house in chicago's pricey lincoln park languished on the market for two years before swartz listed it and enlisted help. the first impression begins at first sight like love. >> absolutely. when somebody walks in the front door what we want is is them to immediately feel comfort, inviting and wanting to see more of this house. i mean take me further. >> reporter: mona is one of chicago's hottest house stagers. her job is to turn lived-in into longed-for. >> the one thing that people have to understand when they sell a house is you have to let go of the house. it can't be yours anymore. you have to understand it's now a commodity. we need to appeal to the broadest audience possible. >> reporter: she showed us her handiwork in the row house. she says the most important changes are often the easiest. >> painting a house, wasn'ting a room will give you the most dramatic change for the money. >> reporter: and rule number one: bright is bad. >> your personal touches in your house, your personal colors aren't necessarily someone else's. they have got to be able to feel themselves living in the home. >> reporter: the deal like the devil she says is often in the details. so this is stuff you supplied all this furniture. >> everything in this house that's not attached we brought in. everything. every piece of furniture, every accessory. every piece of art is all about accentuating the details in the house. >> reporter: that means rethinking the whole place from top.... >> previously when you came up the stairs, the first thing you saw in this room was a big ceiling fan. >> reporter:... to bottom. >> we fresh ened this up. that's really all it took to make the buyer know we could move in here tomorrow as opposed to it's going to take us six months to get that basement done. >> reporter: according to a staging website one in four homes on the market today is staged. typically those homes sell more quickly usually in about one month instead of three. a professional staging will usually cost around 3% of the asking price. for the row house that was about $30,000. >> take a look. >> reporter: but what if like me you can't or won't spend that kind of money if you decide to sell your house? >> right off the bat, you've got to paint. >> we have to paint? >> we have to paint. i would definitely give consideration to changing the carpet. we probably have a little... too many plants. >> reporter: hard to hear perhaps but not nearly as hard as having your house unsold. >> osgood: next, smile. [ male announcer ] look outside. it's grow time. so let's plant some perennials that'll turn up every year. trees and shrubs to give us depth. and fill it out with flowers placed in just the perfect place. let's spend less, but plant more. what do you say we plant a weekend, water it, and watch a summer spring up? more saving. more doing. that's the power of the home depot. right now, roundup weed & grass killer or ortho weed-b-gon max is just $8.88. right now, roundup weed & grass killer ♪ i was diagnosed with copd. i could not take a deep breath i noticed i was having trouble. climbing the stairs, working in the garden, painting. my doctor suggested spiriva right then. announcer: spiriva is the only once-daily inhaled maintenance treatment for copd, which includes chronic bronchitis and emphysema. i love what it does. it opens up the airways. announcer: spiriva does not replace fast-acting inhalers for sudden symptoms. stop taking spiriva and call your doctor right away if your breathing suddenly worsens, your throat or tongue swells, you get hives, have vision changes or eye pain, or have problems passing urine. tell your doctor if you have glaucoma, problems passing urine, or an enlarged prostate, as these may worsen with spiriva. also, discuss the medicines you take, even eye drops. side effects include dry mouth, constipation, and trouble passing urine. it makes me breathe easier. i can't do everything i used to do. but there's a lot i can do that i was struggling with. announcer: ask your doctor if once-daily spiriva is right for you. >> osgood: good design isn't just pleasing to the eye. as richard roth tells us there's another part of the human face that can benefit as well. >> hey, guys. what's up? >> reporter: sometimes you only hear the truth from friends. >> do you notice anything. >> your teeth. yes, i saw them from outside. ♪ when you're smiling, when you're smiling ♪ >> reporter: when subtlety is a casualty in the quest for self improvement, when a satisfied smile looks more like a cherbshire grin the blame these days goes to bad design. the artistry in modern dentistry is is in a smile that's hardly noticed. ♪ when you're smiling, the whole world smiles with you ♪ >> we made the central teeth a little bit longer than the lateral. >> reporter: miami dentist todd barski says when a patient tells him his work has been ignored he's pleased. >> i love it. but my friends and family haven't said anything. nobody noticed. they said you did something. we don't know what you did. i said that's the greatest compliment you can give me. >> reporter: as you would expect at a collining call itself the institute for age management and intervention, barski's dental practice sees patients wanting more than just a drill and fill. >> i have many patients that come in and they tell me, i want a makeover. i want this. i want white teeth. but we have to step back and we have to have a discussion. because i kind of look at myself as the architect. >> reporter: the architect of what? >> the architect of the smile. >> reporter: this is is not cheap construction. it can cost as much as $3,000 to have a custom-made convenient ear of fingernail thin porcelain fitted to a single unsightly tooth. even a smirk can reveal six teeth port improving, each one requiring a precise calibration of shape and color to improve on nature. inconspicuously. >> when you look at nature, nature is not perfect. so i try to create symmetrical restoration, sim tree to the left and right side. i like to call my restoration natural symmetry. >> reporter: imper imperfect. >> imperfection is what's natural. things too perfect is too fake. >> reporter: the thought of deliberately designing in physical flaws may seem unappealing especially if you're the sort who feels nature's already given you that in abundance for free. >> you and i will bite together. good. >> reporter: in new york, jason kim has more than 0 years experience as a dental ceramicist crafting convenient ears and false teeth for patients convinced they want a perfect thousand-watt smile who now must be taught they don't. >> you can achieve a whiter color but it still looks very natural. natural means it reacts on a different light environment. this patient will go outside and have great white teeth. this patient will go out to the bar. dim light will tone it down. >> reporter: from a palette more pink and gray than pearly white, kim adds translose ens to his porcelain forgeries. baked it over a thousand degrees to imperfection. >> this part is a science, but for ceramicists it's a lot of or tiftry goes in also. >> reporter: it's the sort of artistry that this woman considers perfect. >> people don't believe i have convenient ears. they think i just had whitening done. they ask me, how, you had your teeth whitened. i don't say anything because they're not going to believe me. >> that's another one of those things i love about my job is giving people their smiles back. ♪ when you're smiling, the whole world smiles with you ♪ >> osgood: ahead, pet projects. but first, virtuoso performance. ,,,,,,,,,,,, >> it's a sunday morning by design. here again from columbus, indiana, is charles osgood. ♪ >> osgood: they're playing our song. members of the columbus indiana philharmonic antrum peter. the uniquely designed performance space like this one can help put any city on the map. rita braver has the proof of that. ♪ >> reporter: the sydney opera house is one of the most dazzling buildings in the world. a soaring sculpture that's become a symbol of australia. >> when people see it in the photograph, it's hard to imagine what it actually looks like as a building in its place. >> reporter: so tourism manager simon spellsee says they come from all over. >> from switzerland. >> reporter: where are you folks from? >> italy. >> reporter: seven million visitors a year. >> it's just amazing. i like the shape. >> very spatial. >> i think when people come to sydney one of the first things they need to do is almost sort of find the truth behind the image that they've seen. >> reporter: and the truth is pretty stunning. 22 stories high, 67,000 square feet of specially designed glass. what are the tiles made from? >> ser ma'am i can tiles. they were all imported from sweden. in total there's 1,066 m 006 of them to be exact. >> reporter: and the guide says even the story of the opera house is of, well, operaic proportions beginning with the competition to design the building in 1955. the chief judge was none none other than finnish-american architect. he didn't like the final entry and demanded to look at a the reject pile. >> he pulled out entry number 218 which was by a 38-year-old danish architect. and the chief said ladies and gentlemen this is it. >> reporter: but there was a problem. the technology to build the design, finding a way to support the sail-like roof did not exist. >> the engineer look at all these different methods to build what the architect wanted to do. in the end he said this cannot be done. it's impossible. >> reporter: but somehow they figured it out. it took 10,000 construction workers and a lot more time and money than anyone expected. >> in the end instead of three years, it took 14 years. instead of $7 million. it cost $103 million. >> reporter: in the process the city government curtailed the chief architect's authority. >> so he left. he left sydney, took his family back to denmark. >> reporter: the building, finished by a committee, finally opened in 1973 with queen elizabeth presiding. the complex with five theaters has been host to more than 100,000 performances. ♪ everything from operetta to oprah. from a concert for dogs to the pussy cat doll. from the circus to sting. in 1999 architect reconciled with the opera house management. but too old to travel he sky... died without ever seeing the completed building. today this lounge with a tapestry he designed is dedicated to the man who gave sydney a master piece. >> osgood: next, get a grip. my whole body hurt. it was an ongoing, deep pain. i didn't understand it. i found out that connected to our muscles are nerves that send messages through the body. my doctor diagnosed it as fibromyalgia -- thought to be the result of overactive nerves that cause chronic, widespread pain. lyrica is believed to calm these nerves. i learned lyrica can provide significant relief from fibromyalgia pain. and less pain means, i can feel better and do more of what matters. [ female announcer ] lyrica is not for everyone. lyrica may cause serious allergic reactions or suicidal thoughts or actions. tell your doctor right away if you have these, new or worsening depression, or unusual changes in mood or behavior, or any swelling or affected breathing or skin, or changes in eyesight, including blurry vision, or muscle pain with fever or tired feeling. common side effects are dizziness, sleepiness, weight gain and swelling of hands, legs and feet. don't drink alcohol while taking lyrica. don't drive or use machinery until you know how lyrica affects you. i found answers about fibromyalgia. then i found lyrica. ask your doctor about lyrica today. with the red, white, and blue. ocean spray cranberry, white cranberry, and blueberry juice cocktails. [ coughs ] okay, i believe this one is yours? [ clears throat ] >> welcome to the dining room of the miller house. it features colorful custom design furniture and table ware. all sorts of commonplace objects require skillful design as our michelle miller has discovered. >> reporter: if choosing choosing a kitchen product is anything like dating, designer david stole has some advice. >> we can't really rely on love at first sight. relationship will develop over time. you won't know at first glance whether it will do what you expect it to do. >> reporter: he should know. for more than 30 years as head of his firm smart design, stole and his team have created some keepers. the kind of products you settle down with. as a college intern at corning ware, he dreamed up the single- serving grab-it. >> it actually became the best- selling product in the corning ware line for quite a few years. >> reporter: next he took on the company's familiar floral design which he says he detested. creating the grooved and very popular french white line. >> i knew if i made the corning ware fluted with a sculptural surface, their machines couldn't put the decoration on it. >> reporter: then one day stole got a call from businessman sam farber whose arthritic wife was having a hard time with a potato peeler. could his team make a better one? dan formosa took up the charge. >> we went out to hardware stores, sports shops, whatever, to get some inspiration, so in this case we went to the bicycle shop. >> basically took a bike handle and put a potato peeler inside. voila. if you go home and try using this it actually works pretty well. >> reporter: the result was a peeler that has made its way into 10 million american homes. and the start of oxo, the house wares brand that has become a household name. for smart design which has created hundreds of oxo signature products, it was also the debut of a design philosophy. >> if we can make this task easier or faster or better or more high performance that's really our goal. it's the effect. not thing itself. >> reporter: the effects they've created have made for some popular things. a novel jar opener. greaters that work in both directions. measuring cups that can be read from above. simple objects yet several now sit in the permanent collection at the museum of modern art. still david stole says it's not about that. >> what we really enjoy is making the things that everybody can have. >> reporter: take this lowly sink strain other. >> if you think about it, when you have to wipe the guk out of it it's absolutely disgusting. nobody likes to do it. this is an opportunity to make something better. >> reporter: stole took us through the trial-and-error process. first they tried a mesh screen. what happened? >> it was worse. the stuff really gets stuck in there. we thought maybe it should be made out of rubber or something so that it can kind of pop out. >> reporter: so they fashioned prototypes out of a toilet plunger and collapsible measuring cup and began meticulous design work. >> that led to the final one that when we pull this, it flings into the other direction the garbage just flies off from it. there's still, you know, probably hundreds of thousands and millions of opportunities like that that we just haven't discovered yet. >> reporter: smart design is looking for them well beyond the home. they helped design the ultrasimple flip, last year's top-selling cam-corder. president tom dear. >> it was really a conscious effort to try to get this product to do less. just do the very basic things that it needed to do. >> reporter: they also worked with ford to create an instrument panel ford's fusion hybrid that is actually an easy-to-read computer screen. >> our challenge is to discover those small little things that give us a little bit of help and make you smile. >> reporter: a design firm known for its erg onom ickes handles thinks it has a grip on the future. >> osgood: ahead, tools that dazzle. and less is more. ,,,,,,,,,,,,,,, suite here in the miller house has both art and art i facts, a little something forer one which brings us to martha teichner and then david turecamo. >> reporter: this tidy little bundle of joy is a 95-karat yellow diamond. the piece was, what else, a present from a man to his wife on the birth of their first child. a very rich man. but the point here is not how much he paid for it. don't even ask. it's the design. >> you can remove the penned ant and wear it as a penned ant or broach and the wings come off to form earrings and details from the sapphire back comes off and makes a matching broach. >> reporter: how many pieces are there in the whole exhibition. >> over 350 pieces. >> reporter: sarah coffin is curator of set in style at the national design museum in new york. an exhibition which ought to be posted with a warning: possible side effects from viewing include dreaming cinderella dreams. >> right from the beginning when van cleef and arpels opened its doors in paris in 1906 they had american heiresses and all sorts of people from all over the world flocking to their doors. >> reporter: alfred van cleef started the company with his wife and her brother charles arpels. their intention: to dazzle the world not only with the quality of their jewelry but its innovative design. van chief and arpels became famous for the style today called art deco with its geometric patterns. the pieces were startling modern in the 1920s. >> this is a pennedant for the lapel, but it also a watch. the whole piece being known like this. >> reporter: women didn't wear wrist watches. >> no. you were considered very incorrect to wear a watch to see the time. they were camouflaged when worn at all. >> reporter: camouflaged like the settings of the stones in many van chief and arpels pieces. >> this broach is an extraordinary example of the mystery setting. >> reporter: why mystery? >> it's because up can't see how it sets. >> reporter: little grooves are cut in the stones so they slide into tiny gold channels like minute traps. in 1939 van cleef and arpels opened its first store in new york. the styles created for the american market have tended to be more whimsical, bolder and more colorful. this bracelet designed in 1937 for actress mar lane a dietrich was pretty bold. >> she came in with a ruby necklace. and she wanted a bracelet. >> reporter: she wore it in the alfred hitchcock film stage fright. dietrich wasn't the only movie star or celebrity to collect van cleef and arpels jewelry. the exhibition included jewelry from elizabeth taylor's collection. richard burton bought her this set because he said the a.m. thift matched her eyes. how romantic. the prince rainier of monaco didn't do badly on that either when he married grace kelly. >> it's a whole set that prince rainier bought for her in new york in 1956 before their wedding. >> reporter: in fact it was the duchess of windsor who thought up one of the most ingenius designs van chief and arpels has ever made. >> amazing piece. like a regular zipper but instead in diamonds. >> reporter: yes, a necklace that zips but that's not all it does. >> and here you are. >> reporter: this one is vintage from the 1950s. van cleef and arpels vice president nicholas luke singer because it out of the company vault just to fry on me... just to try on me. it isn't for sale. but if you wanted one, van cleef and arpels will gladly sell you a brand new replica for a mere $196,000. >> reporter: this is david turecamo. well, the french didn't invent lingerie but look at what they've done with it. >> for example, this typically is a brief and you have this little bow that you can just pick it up and play. you always make things that makes like a game between the woman and the man in intimacy. >> reporter: well, if you're used to paying $20 for lingerie at a discount store, let me explain something. worldwide lingerie is a multi-billion dollar industry. but french women on a per capita basis spend more on it than women in any other country in the world. it's part of their mystique. >> they are really careful about the detail. even you don't see it it is really beautiful and seductive. it's.... >> reporter: this lingerie is among the most luxurious in france. the company and the brand director claire mason. >> we have details so a man can look at his woman and see a little bow, a little hole, and also little details. >> reporter: here at the headquarters they design and assemble the prototypes. one bra can involve at least 20 pieces. each of which is designed not only for fashion but comfort. it's not because everyone has a day off when i was shooting. no, each one of these machines is designed for a specific stitch. most of these women have gone to special schools of couture because the lace has to be aligned and fit. there's a skill just to cutting the fabric. so it can take as long as two years to go from the concept to the consumer. also keep in mind that one design has to fit 19 different sizes. >> for the small size we have this man. for the bigger sizes we have both kinds. so the back of the bra are larger for the bigger sizes. and the straps.... >> reporter: the egyptians supposedly originated it but as it evolved over the sun tourees lingerie's design spoke more about a culture's interest than a woman's. 19th century core sets were so tight they could actually damage a kidney. even though an american patented the first bra in the early 20th century by the time the women started burning them in the '60s bras were still underwear. >> the notice of fashion wasn't in lingerie only in clothes. >> reporter: it was only 30 years ago in the 1980s that lingerie added.... >> more color, more details and much more feminine. much more a tool to look good in our body. >> reporter: what changed from the '80s? >> girl power. it's the '80s. >> reporter: society's attitudes were changing and so was the technology. fabrics like spandex created new possibilities in design. and advertisering began daring.... >> to show all the sensuality and the french way of loving with the humor. >> reporter: and yet one of the company's most popular designs is often the first bra for a teenager. >> sometimes they come with their mothers and they buy this one. >> reporter: so small and yet so expensive because this bra retails for 90 euros. that's about $120. >> it's like jewels you know. i mean it's the same thing. it's really expensive. we use only the best. >> reporter: 90 euros. >> yeah, when it's your mother who will buy it. >> reporter: (laughing). >> osgood: next, building better dog house. ,,,,,,,,,,,, >> osgood: like many of the interior flourishes at the miller house, this doll house was the craft work of the legendary designer alexander gerard. a small home with style. just like the houses our serena altschul has been to visit. >> reporter: you may have been in the dog house once upon a time. but chances are it wasn't like this. >> well, we started using two curves and then created this sort of basic form. >> reporter: this dog house was designed by architect trent cash of cone, patterson, fox in new york city, to mimic the circular movement of a dog as it curls up to sleep. he says dogs are great clients. >> they're very good. they can't really give you other directions which is good. but they need things. they need light. they need air. they need shelter. they need all of the basic things that everybody needs. >> reporter: dog houses used to be the essential emblem of middle class suburban life, a refrigerator in the kitchen and by the fence a dog house. but as the suburbs grew, so did the dog houses. today some people even write books about bark-tecture and it comes in just about every breed from classical to modern. post modern. to just weird. from pre-fab to plain fabulous. brian piccard designed this post modern dog house as an homage to the work of architect mario botau, one of a series of architect-inspired houses that piccard is working on. >> with the economy and people who really really love modern architecture, contemporary architecture, you may not be able to afford to do a really really great modern house but they can afford a little piece of mini-modern architecture. >> reporter: still custom dog houses can be expensive. this one went for more than 31,000 dollars. you say bowser is constantly on the move? consider this. classic camper. but why should dogs have all the fun? these furnishes are cat's meow, scratchers with style. high-tech litter boxes. pet per muchs. it all takes design to a new level. >> dogs are very transportable. cats are not. cats really need to stay at home. that's where they're more comfortable. do you want a treat? >> reporter: kate benjamin blogs about the latest pet products on modern cat dot-net from her mid century modern home in phoenix, arizona. using her eight cats as guinea pigs. she says that when it comes to style, there's only one animal that really counts. >> i think the cats really are fine with a cardboard box and a paper bag. but modern cat is about accommodating both the owner design sensibility as well as the cat's needs. >> reporter: and retailers have taken notice. all kinds of stores now feature pet products. but if neither cats nor dogs are your cup of at a, take a look at these elegant german- designed guinea pig houses. or this. what is this? ventilation? >> these are ventilation panels. a luxury loft, floor to ceiling windows, full amenities with all the latest green technology. >> reporter: it's a chicken coop designed by architect james ramsey. >> we like to call it the chicken co-op. that's because it is a chicken coop but at the same time it's also a luxury residence for powell tri-. there's a barometer i think which by which to judge your success when you're talking about a hen. that barometer is, is it happily laying eggs? so far all of them are laying away. >> reporter: one of ramsey's several thousand dollar coops can be found on a terrace overlooking none other than new york's central park. >> that chicken coop may be nicer than my own house. >> osgood: still to come clothes made for woman. designer diane von furstenberg. and later.... >> do people actually use these on golf courses? >> yes, these are approved for golf courses. ts who use flexpen. flexpen comes pre-filled with the insulin i take and i can dial the exact dose of insulin i need. i live my life on the go and need an on-the-go insulin. i don't need to carry a cooler with flexpen. novolog is a fast-acting, man-made insulin used to control high blood sugar in adults and children with diabetes. do not inject novolog if you do not plan to eat within 5 to 10 minutes after injection to avoid low blood sugar. tell your healthcare provider about all medicines you take and all of your medical conditions, including if you are pregnant or breastfeeding. the most common side effect of novolog is low blood sugar. other possible side effects include reactions at the injection site. get medical help right away if you experience serious allergic reactions, body rash, trouble with breathing, fast heartbeat or sweating. ask your healthcare provider about novolog flexpen today. learn more about the different insulins available in flexpen at myflexpen.com. flexpen, insulin delivery that goes with you. >> osgood: yes i was a soda jerk in my day once upon a time. those were the days. the ice cream parlor and soda fountain in old-time columbus indiana landmark lovingly restored to its original 1900 design. what's old is new again. nobody knows that better than the one our anthony mason has been to visit. >> reporter: she's someone who really needs no introduction. >> how are you? where are you from? nice to meet you. >> reporter: when diane von furstenberg dropped into her flagship new york store unannounced last thursday, it was packed with customers from different cities and different continents. >> germany. kuwait. spain. where are you from? germany. right. the uniteded nations here. >> reporter: at 64, after nearly 40 years in business, the legendary designer is hot. again. you like what you see today? >> i like what i see today. but it's always nice. it's always pleasant here. >> reporter: after losing much of her name sake business in the '80s, diane von furstenberg has rebuilt her company into a multimillion dollar fashion empire. everything a woman could want from head to toe. not bad for someone who never learned to sew. diane was born in brussels, the daughter of a business executive and a holocaust survivor. in 1969 after becoming pregnant, she married her boyfriend. the glamorous young couple moved to america and dazzled new york society. >> he was good looking and rich and everything. for anybody it's the end of the fairy tale. for me it was the beginning of the fairy tale. >> reporter: the new princess craved independence. so von furstenberg began designing sdress. in 1974, she hit upon a simple frock that would become her legacy. the wrap dress. >> this was a picture that i took when i was 23 years old. this was my very first dress. and i took a little ad in woman's world to announce that i was in business. >> reporter: was she ever. by 1976, she sold millions of wrap dresses and made the cover of "newsweek". her marriage ended. but the dress has endured. the current first lady has even worn won in a white house christmas card. even you were impressed by that. >> i am still impressed with that. i'm telling you. >> reporter: the success of that dress, has it taught anything yourself about design? >> the success of that dress has taught me everything i know. about design, about women, about life, because that dress has paid for every single thing in my life. i remember when that dress happened. i didn't think that much of it. that dress has just taught me everything. >> reporter: she's also learned how to-and-a-half vat the trickier parts of her life. you said, "i don't particularly like to be married." >> i know. the idea is very funny. marriage was never a destination for me. it was like, oh, i want to get married. >> reporter: but after a decade her marriage to media mogul barry giller is still strong. >> bhary is clearly the man of my life. because he's been in my life for 37 years. he's been everything. he's been my lover. he's been my friend. and now he's my husband. >> reporter: you've kind of made peace with marriage. >> yes. actually today i say proudly i am married and i call barry my husband. i don't resent it. >> reporter: that's a ringing endorsement. >> look how pretty. >> reporter: she's happy but hardly at rest. are these out already? >> yes. bloomingdale's. >> reporter: von furstenberg recently introduced a new home fashion line. now she'll dress your table too. >> look at this beautiful bowl in.... >> reporter: it's not your grandmother's china. each piece designed to look like it's been pickd up from a different exotic low cal. >> look at this. tell me if these glasses are not great. >> reporter: then. >> we can go to the bed if you want. >> reporter: there's the von furstenberg bed. >> i mean, god what is more important than your bed? everything that happens in your life happens in your bed. you dream in your bed. you're born in your bed. you're conceived in bed hopefully. so i mean, you know, bed is super important. why can't you decorate your bed? >> reporter: you're expanding. >> we're expanding organically. >> reporter: the home line is part of a careful expansion. but for now the company fortunes are still wrapped up in one legendary product. do you ever get tired of it? >> how could you be tired of something that has made so many women happy? i mean i am surprised. i am astounded. i am more surprised of its success today than i was the first time around. but i am not tire of it. i'm not tired of who i am. that would be sad. >> osgood: next gardens that rock. ♪ [ male announcer ] doctors have been saying it forever. let's take a look. but they've never actually been able to do it like this. let's take a look. v-scan from ge healthcare. a pocket sized imaging device that will help change the way doctors see patients. that's better health for more people. and all we need to do is change the way we're thinking about them. a couple decades ago, we didn't even realize just how much natural gas was trapped in rocks thousands of feet below us. technology has made it possible to safely unlock this cleanly burning natural gas. this deposits can provide us with fuel for a hundred years, providing energy security and economic growth all across this country. it just takes somebody having the idea, and that's where the discovery comes from. >> osgood: the landscape gardens surrounding the millers' indiana home were laid out in the 1950s by dan kyley. well laidout gardens that soothe the soul can be found all over the world. lucy craft has found a perfect example in kyoto, japan. >> reporter: known for its aristocratic excess, bold colors and grand flourishes but at some of its most celebrated gardens, flowers, trees and water are conspicuously missing. the starkness of a zen eden turns the whole notion of garden on its head. shrouded in mystery, the ultimate expression of zen simplicity meant for discipline, meditation and enlightenment. floating on mossy islands, these rocks which rank alongside ver sil, central park and other legendary landscapes are hypnotic. this zen master piece is composed of 15 stones. no matter how you view this come situation one of the stones is always hidden from view underscoring the idea that for mankind perfection is always out of reach. but a yen for zen austerity pack in the 15th century, says author alex car, wasn't the only reason japan went rock crazy. >> this is a country that is is so jungley, if you just go away for a little while you'll have a jungle on your hands. one theory was that because of that there was a craving for one bit of open space. a bit of a sand lot in the middle of the jungle. >> reporter: not growing much is a lot harder than it sounds. this man painstakingly tends the grounds of the temple. inside another zen treasure. a 500-year-old tea garden cleverly designed to prepare visitors for the sub lime world of the tea ritual. normal stepping stones are flat and easy to walk on, he says. as you approach the tea house these stones actually get rounder. try to keep your balance and gain the concentration needed for the tea ceremony. to properly savor most zen gardens, planted or dry, it's best not to leave your seat. >> think of them as a painting especially the kind that you sit on a ramp and you look at. that came from the tradition of having an alcove that it's a place within if room where a scroll was hung. you simply took that and transferred it into a garden which symbolizes a larger thing, a mountain, plains, rivers, valleys, all framed perfectly like a painting. >> reporter: if this kind of art appreciation sounds intimidating, it shouldn't. the abbott of the world's heritage temple. "people always want to know what do those rocks mean," he says. but that's not the point. gardens exist to please the eye and soothe the soul. the zen touch is alive and well today in exquisitely owe acease across japan proving when it comes to gardens, nothing is written in stone. >> osgood: coming up we go for a spin. i never did anything about it because i felt like okay this is not life threatening. maybe i just need to sip a certain way. or eat something a certain way. until i went to the dentist one day. the dentist gave me sensodyne toothpaste. once i tried sensodyne and kept using it i realized okay this really works. i have stopped using sensodyne in the past for like a week. and then i would notice slowly but surely that same sensitivity would start coming back. i said let me go back to using the sensodyne. this one is a keeper. ♪ hit the road, jack ♪ and don't you come back no more ♪ ♪ no more, no more, no more ♪ hit the road, jack ♪ and don't you come back no more ♪ [ male announcer ] want your weeds to hit the road? hit 'em with roundup extended control. one application kills weeds and puts down a barrier to stop new ones for up to four months. roundup extended control spray once. stop weeds for months. roundup extended control ♪ crossing borders with ease ♪ ♪ clearing customs' a breeze ♪ ♪ that's logistics ♪ ♪ a-di-os, cheerio, au revoir ♪ ♪ off it goes, that's logistics ♪ ♪ over seas, over land, on the web, on demand ♪ ♪ that's logistics ♪ ♪ operations worldwide, ups on your side ♪ ♪ that's logistics ♪ >> osgood: this is fire station number one, in the art deco style of the 1940s. perfect back drop for this. this is a 1937 stutz diesel fire engine, the first in the united states. they're proud of this baby. hold on to it. a lot of the people that bill geist has recently met are real proud of their vehicles too. >> reporter: from the state of florida, the village golf cart precision drill team. they do everything at this retirement community in golf carts. they do it in style. ♪ riding along in my automobile ♪ ♪ my baby beside me at the wheel ♪ >> reporter:. >> reporter: the villages was designed with 90 miles of cart path to take drivers wherever they so desired. >> the first thing you do when you get here after you get your house, you get a golf cart. >> all the recreation centers, all the shopping, your dentist, medical, hospitals, grocery stores they're all accessible. when you're dining, you get about 100 dining choices, all accessible by golf cart. >> reporter: this golf cart lifestyle, said to have started with a few seniors who couldn't qualify for driver's licenses, has exploded. the president of the homeowners association says there are about 50,000 golf carts at the villages. >> there's only about 16,000 by our best estimate regular golfers. that means about two-thirds of the golf carts seldom if ever see a golf course. >> reporter: here in what some call the golf cart capital of the world, the carts come in every conceiveable and inconceiveable design. ♪ drive a little slower >> we get a lot of thumbs-up with this. a lot of smiles. >> reporter: a lot of chicks? >> well, i keep think they're smiling at me and not the cart. >> everybody i see that's cute. >> reporter: jeannenet and frank own his and hers golf cart. when bob the head drill master and his wife marilyn need a bottle of wine they hop in their flamed hot rod ♪ i get around >> reporter: tony, known as the golf cart man, will make whatever you want. at prices ranging from around $6,000 to more than $20,000. >> this is a hummer. >> reporter: do people actually use these on golf courses? >> these are approved for golf courses. >> reporter: really? what kind of accessories do people want? >> most of them all want the big stereo system, the high torque motors. >> reporter: is this an air conditioner? >> yes. air breeze. >> reporter: tony's current favorite is a cadillac escalade. >> it's got a g.p.s. and a golf g.p.s. so when he's playing golf you can see. >> reporter: he knows how far it is to the hole. this is a beauty here. >> this is a '57 chevy. >> reporter: some of these are cars that people wanteded when they were kids. >> this is putting people back in the days that they really liked. ♪ all you want to do is ride around ♪ >> reporter: the driver is robin, the tus... mustang is.... >> ♪ ride, sally ride >> back in superior wisconsin i watched all the nice mustangs go by and i thought some day. >> reporter: this even sounds like a hot rod. even got the rumble. this is bad. do you feel like a teenager again? >> yeah, that's what it feels like. >> reporter: there are 645 members of the village's street riding club headed by deborah. >> we do car shows. we go on scavenger hunts. our own parades. there's a lot of people that just like to cruise around ♪ cruising and playing the radio ♪ ♪ with no particular place to go ♪ >> reporter: cruising downtown just like the old days. it's hot here in florida. but this evening everything is cool. again. >> osgood: on a roll with bill geist. now to bob schieffer in washington for what's coming up on face the nation. >> schieffer: newt gingrich announces he's running for president and the right wing goes nuts. we'll talk to him about it live on "face the nation." >> osgood: and next week here on sunday morning,. >> it really looks like lincoln logs. they fit together so perfectly. >> osgood: mo rocca catches cabin fever. the "mystery spot". not a mammal in this household is willing to lay claim to its origin. but now is not the time for blame. now is the time for action. ♪call 1-800-steemer. >> this sunday morning moment of nature is sponsored by... >> osgood: we leave you this sunday morning looking in on the homes of some feathered friends in saint augustine, florida, the nation's very first city. >> osgood: i'm charles osgood. our thanks to the people of columbus, indiana. we hope you'll join us again next sunday morning. until then, i'll see you on the radio. with an irregular heartbeat called atrial fibrillation, or afib, that's not caused by a heart valve problem. today we have pradaxa to reduce the risk of a stroke caused by a clot. in a clinical trial, pradaxa 150 mg reduced stroke risk 35% more than warfarin. and with pradaxa, there's no need for those regular blood tests. pradaxa is progress. pradaxa can cause serious, sometimes fatal, bleeding. don't take pradaxa if you have abnormal bleeding, and seek immediate medical care for unexpected signs of bleeding, like unusual bruising. pradaxa may increase your bleeding risk if you're 75 or older, have kidney problems or a bleeding condition, like stomach ulcers. or if you take aspirin products, nsaids, or blood thinners. tell your doctor about all medicines you take, any planned medical or dental procedures, and don't stop taking pradaxa without your doctor's approval, as stopping may increase your stroke risk. other side effects include indigestion, stomach pain, upset, or burning. if you have afib not caused by a heart valve problem, ask your doctor if pradaxa can reduce your risk of a stroke. captioning made possible by johnson & johnson, where quality products for the american family have been a tradition for generations captioned by media access group at wgbh access.wgbh.org ññññ [ male announcer ] want to achieve more with your money? 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