Well, i know exactly the right person to answer that question for you. Let me introduce you to mike lindell, inventor of my pillow. Hi, mike. Hello, terri. How you doing . Im doing great, and you . Good. Good. I must say, mike, i never thought i would be standing here, talking to you about a pillow. I guess i just assumed that a pillow was a pillow was a pillow. Terri, thats what everyone believes. Weve been lied to all our lives by the pillow industry i dont wear the same size shoe or tshirt as you, so why would we think onesizefitsall would work for anyone . I had memory foams, i had feather pillows, and id always wake up with neck pain. After sleeping on my pillow, i didnt wake up with the headaches, i was more aligned, everything felt good. Before my pillow, sleeping was a nightmare. I didnt look forward to it. Flipping the pillows over, bunching the pillows up. With the my pillow, i dont need to do that anymore. Well, terri, it goes back to when i was 16 years old. I actually spent my whole first paycheck on a pillow, and that didnt work, by the way. My pillows would go flat, id use my arm, id always flipflop. Id have all these problems sleeping. And throughout my life, i bought every pillow out there, and nothing worked. Then i started asking people, do you have the same problems . I thought it was weird. I thought i was the only one out there having these problems. I started asking people, do you have these problems . The problems were the pillow it wasnt the beds, it wasnt this, it wasnt that. It was pillows, and so i thought, im going to go invent the worlds most comfortable pillow and help everybody get the best sleep of their lives. I wasnt sleeping well, my neck would be stiff. I didnt realize the connection between the pillow and sleep. When i switched to my pillow, i got a better nights sleep and i love it. Before my pillow, i had difficulty sleeping through the night. Now with my pillow, i have a good nights sleep every night because it gave me a restful nights sleep, one that i had not had before. Well, mike, my pillow is really changing the way america is sleeping. 23 Million People have already discovered the revolutionary my pillow. Can you tell us what makes my pillow so different than any other pillow out there . Absolutely, terri. Were going to go through a little timeline of pillows here. This is, by the way, a down pillow just like the one i bought s on this, shell lay down, and were going to show you. Weve all went through this you lay on down, it feels comfortable right away, and what does it do . It goes down. Down is down, it becomes your neck is bent. And then what do we have a tendency to do . We stick our arm under there. And we prop ourselves up with our arm. Whats it going to do to her arm . Whatd it do to you when you had down . My arm fell asleep and my neck got sore. Yeah, and thats everybody. Down pillows are the worst things then they have a lot of pillows made out of fiberfill, and weve all slept on these. You lay on them, and its like a trampoline. You move them, and theyre not going to hold that position. You need something that keeps your neck straight at night for you, and this is not the job. Its like goldilocks and the three bears. Wed be better off stacking phone books, i always said, and putting a towel over it to get the right height for our neck. Then they came out with the memory foam. Remember this one . Oh, yeah. When this came out, we all , this is a great idea its going to match my neck perfect. And i got it and im going, well, like we said before, we all have different size shoes, we all have different size shirts, our necks are different. How dare the pillow industry tell us that this was going to work for all of us . Im going to take this for becca, and im going to push this down to get to her comfort level. Right there . Good, mmhmm. Shes good. Now if you sit up, becca. Right there, this would be too low for me, it might be too high for you, this is beccas exact height, would be too low. What if you were able to get a device that you could adjust it and get exactly what you need for an individual . It would be amazing. Yeah, it would. Guess what . Here it is whoa. Its my pillow. When i invented my pillow now you watch becca will lay on this, and you adjust it. She gets exactly what she needs for her. Whether youre a sidesleeper, a backsleeper, stomachsleeper, it doesnt matter. My pillow does two things that no other pillow does in the world. It doesnt go flat during the night and its supporting her exactly where she needs it the arch of her neck. If you looked inside her neck, if you could, its lined up perfect for her sleeping on her side. Now if she goes to her back, if becca goes to her back, she can take it and she adjusts it exactly for her back sleeping. Now look at this we talked about that curved pillow before. Thats her comfort level. Look at this, its amazing. Its exactly curved for becca. Terri, sleep is all about avoiding sleep interruptions. With my patented fill with my pillow, you can adjust my pillow to fit you instead of you trying to fit the pillow. Just a quick reminder if you havent done so already, please give us a call right now to discover the best sleep of your life on a my pillow. The my pillow is great. It holds its shape all night. If im going to be sidesleeping, i adjust it according to that. Or if im going to be laying on my back, the my pillow adjusts to exactly what i need, and it feels great. What i couldnt do with my feather pillow, e my pillow. When i lay on it, i form it so that it fits the back of my neck. Itll sit like that all night. My pillow holds the shape that you put it in that you need for your sleep. Its the perfect thing every night. Its always the same. Wow its really remarkable to hear about how much better people sleep because they finally have a pillow that they can adjust to their exact needs. But mike, you didnt stop there, did you . No, i didnt, terri. My pillow would have. I give them a 10year warranty. You can machine wash and dry my pillow, and i give them a 60day moneyback guarantee so they have nothing to lose. Mike, you still make every my pillow in the usa, right . Yes, i do, terri. I make all my pillows in my home state of minnesota. I have over 1100 employees now. Every one of them gets a pillow when they come to work for me, so two things happen they get the best sleep of their life and they know that every pillow going out that Assembly Line just like the pillow helped them. Announcer how did you sleep last night . Did you have trouble falling asleep, toss and turn all night, or wake up feeling tired . If youre not getting the sleep you need, now you can with my pillow. Hello, im mike lindell, inventor of my pillow. My patented fill adjusts to your exact, individual needs regardless of sleep position, and it holds that position all night long to take the pressure off your shoulders and keep your neck aligned to order your my pillow. Use the promocode on your screen, and mike will give you a second pillow absolutely free. Other pillows go flat, causing you to fold them over. You may even use two pillows or use your arm for support, which can cause pain. Hard, foam pillows raise your head too high and heat up during the night, making you very uncomfortable. But the revolutionary my pillow has patented fill that wont go flat and keeps your neck and back supported and aligned to your exact, individual need. All night long so you get the best sleep ever. With my pillow, i can just relax and slip into that deep sleep and i stay there throughout the night, so i love my pillow. Ive got so much more energy now during the day. Ive tried a lot of other pillows, and nothings worked like my pillow. Announcer and how about this . My pillow comes with an amazing 10year warranty and is machine washable and dryable. Plus every my pillow is made in the usa. Announcer its no wonder my pillow is the official pillow of the National Sleep foundation. My passion is to help every one of you get a better nights sleep. Not only that, i personally guarantee my pillow will be the most comfortable pillow youll ever own. Announcer now its easy to get a great nights sleep with my pillow. Call or go to mypillow. Com to order your my pillow, and mike will give you a second pillow absolutely free. Use the promocode on your screen to get two pillows for the price of one. My pillow comes with an unprecedented 60day dont delay. Buy one, get one free. Order now. My pillow is my favorite thing in my bedroom. I love it. I cant sleep without it. My pillow hasnt done me wrong for 12 years. Im so sold on my pillow, and so are you. Mike, ive known you for a long time, and i think your story is amazing. Well, i actually came up with the logo first, before the pillow. I thought it was a great name my pillow. It is. Then i worked on it for about a year and a half. I tried all kinds of fills. I tried everything that you can imagine to go into a pillow. I knew what i wanted, and i was reverseengineering it. It was just trial and error, trial and error. Then when i finally came up with it finally worked, then i had to invent the machine that made the inside fill, the patented fill. So it was a year and a half of struggle. Where did you take it after that . Well, then i actually took the pillow and i went down to a im not going to name the box store. I said, i have the best pillow ever made. How many would you like . He goes, you cant see our buyer, and it was a shutout. I went everywhere. Id go, ive got the best pillow ever. Ive got the best pillow ever. I gave pillows out to my friends and family, and i knew it worked. I was getting amazing feedback, and somebody said, why dont you do a kiosk . I didnt know what a kiosk was. I said, here, im out of cards, and i wrote it on a piece of paper and gave it to him. Lo and behold, one of them called me in january and said, are you the guy that invented this pillow in minnesota . I said, yeah, and he goes, this thing created a miracle in my life. He said, i run a home and garden show. Would you like to be in it . Im going, sure. Wow. Im going, sure, ill try it. I actually sold out in four days. Then i got noticed by other shows. Then it set off a thing where for the next six years i did shows. Yeah. And when did the really big break hit . It was in january 3rd of 2011. One of the big papers in minnesota did an article about me in the business section. I had calls that day. I had told my friend, i said, i had my phone set. It would go beep, beep, and he goes, whats that . I said, thats an order coming in. I said, someday my phone, im going to have to turn it off its going to beep so much, and all of a sudden beep, beep, beep, beep, beep, that article launched that morning and im going, wow this is incredible. People just like whats real, and i thought, you know what . Im going to bring the pillow to the people. My friends and family, we got together in the spring of 2011, and i said, i want to make an infomercial thats real, right from the heart, a real audience. It launched on october 7th, 2011. I was living in my sisters basement. At 3 00 in the morning it came on. When that launched, we actually went from five or 10 employees it was just an explosion, and it was right before christmas that year. We became the number one infomercial in the world. All i wanted was to make sure everybody got their christmas presents in time. It was surreal. Well, i have a little surprise for you, mike. I asked our producers to dig into the archives and queue up some scenes from that very first infomercial. Lets take a look. Whats going on here . Weve all slept with this pillow here. This pillow here, it pushes back. You know when you sleep on your back . Yep, yep. You can feel that pillow. Its like a spring, its pushing your back. Right. Youre on your back, and youre like this, with a tilted neck. This is no good, okay . This pillow here, it becomes a hard surface. Weve all slept on that, with the curve. The problem is pillows give you support here and here, and you need support in your neck. This one here and also you need to be kept cool. This pillow here will heat up. Aughing what about this one . This one here is ruining america. Oh, my gosh. Weve all slept on this, theres no support. Absolutely. This has done more for bad sleep deprivation than anything anywhere. This pillow here, i cant say enough bad things about it. Its terrible. The best thing youre going to like about this pillow is i get the deep, healing sleep, the stuff that helps all your health, how you feel the next day. The stuff is warrantied 10 years it wont go flat, but the best thing it does wherever you set this, until you first get comfortable on your pillow and youre like this and you go like this. Connie, i want you to feel that. See how that holds. Oh, my gosh, its soft. That will not migrate. But supportive. Wherever you set that, you get exactly what you need for your individual neck support. You can turn this any way you want. You can make little balloon animals out of it if you want. Its going to hold. So wherever you set that, its amazing. It will change your life. Theres nothing like it on the planet. Its just amazing. Wow, those were funny parts from that infomercial. Everybody will call up and say, can you believe the guy did this . But it was so real. We had so much fun making it. We just left that in there because it was real. Well, mike, you havent changed a bit and neither has your personal promise and guarantee. Thats right, terri. I still have my 10year warranty and my 60day moneyback guarantee. For 10 years really helped sell me on it, to know that its a great product. It shows a lot of integrity with the company, to realize that they stand by their product and that they do believe highly in what the product is. In the general products that you buy nowadays, you dont get that kind of a warranty, but that also tells you they stand behind this product and that it really does what he says itll do. You know, you dont hear stories like yours very often, mike. And youve certainly come a long way. To now over a quarter million square feet and having over 1100 employees is just surreal. And were all very proud to be making all of it, still, in my home state of minnesota. I feel truly blessed, but at the end of the day, the most important thing to me has always been about helping every individual get a better nights sleep. I know that sleep is the most important thing to your health and my pillow is the most important thing to your sleep. Until i found my pillow, i did not have a solution, and now i do. I sleep better. I wake up, i feel refreshed, i feel healthy. With a pillow that breaks down, you end up with shoulder and neck pain and discomfort in the morning getting up. With my pillow, that doesnt happen. I think you know that im completely sold on my pillow. Now its your turn. There are so many reasons to call. Dont wait another moment to discover for yourself announcer how did you sleep last night . Did you have trouble falling asleep, toss and turn all night, or wake up feeling tired . If youre not getting the sleep you need, now you can with my pillow. Hello, im mike lindell, inventor of my pillow. My patented fill adjusts to your exact, individual needs and it holds that support all night long to take the pressure off your shoulders and keep your neck aligned nouncer my pillow is the official pillow of the National Sleep foundation. Call or go to mypillow. Com to order your my pillow, use the promocode on your screen and youll get a second pillow absolutely free. Other pillows go flat, causing you to fold them over or use your arm for support, which can cause pain. Hard, foam pillows can raise your head too high and heat up during the night, making you very uncomfortable. But the revolutionary my pillow has patented fill and aligned to your exact, indivial need. My pillow helps you get and stay in deep, restorative sleep all night long. And how about this . My pillow is machine washable and dryable and comes with a 60day moneyback guarantee and an amazing 10year warranty. Plus every my pillow is made in the usa. I really like the fact that it was made in the usa. I think that usa products are a betterquality product. The fact that my pillow is made here in the us, why wouldnt you want to support that . L ever own. Go to mypillow. Com or call now to order one of my pillows. When you do, ill give you a second one absolutely free. Announcer call or go to mypillow. Com now. Use the promocode on your screen to get two my pillows for the price of one. My pillow comes with an unprecedented 60day moneyback guarantee, so youve got nothing to lose. Dont delay. Buy one and get one absolutely free. Order now. Ive tried this, ive used it, it does work. After i got my pillow, i slept better. How many people have my pillows. Overall, its just a better nights sleep. You know, hardly a day goes by where i dont hear someone complain about being tired, mike. Terri, its true. So many people out there are using sleep aids to get to sleep at night. And the first thing they do in the morning, even if theyve slept eight hours, is get up and look for coffee or energy drinks. Sleep affects everything we do. How we interact with other people. Road rage. Road rage, there you go. With my pillow, thats my passion, is to help everyone in this world get the best sleep of their life. It affects your whole day, when you cant sleep. I just really wanted to have one pillow that i could trust every single night for a good nights sleep, and my pillow was it. Because of the type of job that i do, i need my rest and i need to be awake. My pillow helps me get a good nights sleep my pillow is great because i feel like my entire body is more in line. Sleeping on a my pillow i do believe ensures a good nights sleep. Mike, can we get a closer look at what makes my pillow different and unique . Terri, weve got to start from the beginning with pillows and showing the problem. We all start out this is the one, actually, i was 16 years old when i bought one like this, spent my whole paycheck on a down pillow thinking, more money, better pillow. Yeah. You lay on this, and it just goes flat. So what do we do . We start scrunching it up. You flipflop all night long on this pillow. Youre always refluffing and then its just going flat as soon as you lay on it. But if you take the concept of a down pillow. What if there was something we could move it and it would hold . Hold that thought. All right, will do. That ones horrible. Then you have the fiber fill. This pillow here is like a sponge and a spring. So if you dont match that exactly, youre doomed. This pillow is going to be your head is up in the air. Your heads up in the air, or if its too low, youre folding, and then its its like a spring, so its just the opposite. And then we have the memory foam pillow. When this came out, this curve, i thought, this is so cool. Its going to match my neck perfectly, and its going to work. First of all, when i tried this pillow, it didnt match me. As too low. So im going, what if there was such a device that you could make your own curve exactly for you as an individual, whether you were a side, back, stomach, it wouldnt matter. Thats what i did with my pillow. The number one reason i invented my pillow was to get you the best sleep of your life. The way you get that is keeping your support exactly for you at night. And with my patented fill this one took the longest. I spent over a year and a half developing this one. Theres three different sizes. They said, mike, youre never going to get a patent on a pillow. I had half the people laughing at me, and the other