acting in them. it's a man's world. and what about people with disabilities? all people with different cultural backgrounds or the l g, b, t, q plus community. the big streaming providers have a more diverse selection on netflix, for instance, there are more women in lead roles than men. oh g, b t q plus topics like in the series, sex education have proved successful. and there's a higher representation of minorities to where it's streaming has done is really break down barriers. so i can import content. that's the same experience or that i didn't even know spoke to my experience, but i can get exposure to so much more even beyond my local market. and so that is really powerful. it's extremely important that viewers can identify with their heroes on screen. and let's be honest, so far, most series have been made for people like me, white people, for filmmakers around the world at streaming also opens up new possibilities. we can no longer be me by the gatekeepers. we are now empowered with technology to express ourselves in that very beauty. i wonder that is all unix africa. it's pretty nice to hear that this is now possible. we met up with a couple of filmmakers from nigeria and they talk to us about what motivates them. my person, i want to wish as others to be able to portray people that look like me. that sound like kind of relates to me in my struggles. i can learn more about my ancestors, about mythology, etc. i think it's priceless. this c o glue belongs to a new generation of nigeria and filmmakers. a famous afro jazz singer and songwriter. she also co founded creal animation studios based in lay gus. one of her 1st films the satchel, tells the mythological story of 2 brothers, a bachelor, and of due to watch, and the creation of earth and human kind. niecy health record the singing parts herself. producer ferdinand id, me fee also favors authentic content in a modern package. apart from games, the team in lake us also develops animation movies to show a more realistic perspective of africa. i think is very important for our because to tell our stories because i want to know, of course, we're not told by all the working for us. right now we have, we have the concerns. are we have the capacity for this new did original story tell us what to approach our stories from a sense of fidelity that is on the sec bread, nobody deserves to or pulled out africa rolled, helping us to tell our stories to where we want them to focus on these stories when told on screen this also present real ways with new role models to identify what we all know that sometimes being what you see is what you need. you can do. so we need to have more content out there that depicts africans as a people, i know how to shape mentality as will self right. buddha confidence and then buddha ability to believe that we are capable of doing as much as anybody else. the right role models can clearly boost your self confidence, who would have thought that streaming would be the platform to deliver that? i personally enjoy discovering and learning about other cultures. my and the 3 is a fun animation which features indigenous cultures from meso america. let's check it out. as the netflix miniseries maya and the 3 is an automated fantasy adventure inspired by meso, american for so pre colonial mythology. the series was created by hawk, a gutierrez, who is also the director and co author in the series. he creatively and authentically integrates mythology from the indigenous groups of america. actors, so it saldonya who lent her voice to the heroine. maia is delighted by the project . i get to share what i most excited about, which is my heritage. i love my love brand from i love who i am and she and there's so much about latin, it's culture that we don't know. and these are civilizations that are thousands of years. so you know, asked ag culture in my, in culture, indian culture, the arrow actually ira. so the caribbean kish these are, these are civilizations that basically define beans. nice. it's pretty cool to see just how pumped she is. stories are of course easier to relate to when they line up with personal experience, but simply putting together a more diverse cast is not all there is to it. whether it's the director or camera operator, it's important that the whole team is truly of us. one of the main things we're seeing really in our data is presence is not enough. so just putting some visibility on the screen is a start. what really key next audience is that authenticity and so it takes the talent on screen and then how behind the screen or behind the scenes to make that happen. and it really is, you know, especially in our recession, us is, it is critical for films to be truly diverse. the team behind the scenes must be divers, 2 more diverse screen plays a, just the beginning take gender diversity. studies show that the more women direct films write screenplays and operate cameras more likely it is for women to play important roles on screen. the same is true for ethnic, religious, or sexual and gender minorities. netflix is trying to make its programs more diverse, more than half of the films and series available on netflix in 201819 featured women in lead roles compared to the highest grossing cinema movies over the same period. that's an increase of 10 percent for netflix to still has a long way to go. like with the representation of indigenous people or ethnic minorities from latin america or the middle east. one of the populations that we're focusing more either is middle eastern or african people here in the u. s. and, you know, are they always presented in, you know, as a cherished or religious extremists. you know, the fact that streaming can open that content around the world. now if you are, well, i, the content that really connected me, it shows me versions of myself and who and can be and things like that. and so i think that is one of the most powerful opportunities for streaming and why it's and so and that's also why none of that streaming giant can do without a diverse film offering. even at the more conservative disney group to which disney plants also belongs to legendary mouse shawn in rainbow colors. whether in the work force or in the staffing in the content or in the production, amazon prime and co, uh, becoming more and more diverse. and the viewers appreciate that to a study showed that the l g b t q plus community believes that streaming platforms offer the most inclusive content that they can identify with. but let's not kid ourselves, big streaming platforms and not interested in making the world a better place. they are interested in money money that they can make by producing new content for new markets. of course, for netflix, that's necessary. it has recently seen subscriptions go down for the 1st time in its history. producer moses capital pay has no illusions about the motivations of streaming platforms. we both recognize that the. busy assuming platforms are businesses and they're not, you know, you're only chargeable or csr a mission. they're here to also make money. we was on the sun amid the streamers midway, where we want to be authentic to our stories. what we want to do, stories that are commercially viable to get new stories and content, the streaming platforms invest locally. that's true for all 3 big players in africa . netflix, the south african platform shown act at amazon prime video. they provide story telling workshops or technical support. so max producers shows like the comedy series garner ger laugh, filled in lagos, and across, and, and specifically at the west african market. and in early 2022, amazon prime video cetera, partnerships with nigerian film production companies whose films will be included under streaming form soon. another boost for natalie would, were more than several 1000 firms were produced in 2021 alone. the ability to tell our stories, who a global audience is a big thing, the, the fact that our content creators can also get what ramirez it does. there are concerns whether the job as much as or the account of what's around the world. what the truth is, the level of composition is better than what was there before. the one that we have another avenue to put our content out to. i think that that has been really, really good for the streaming platforms. these deals need to be profitable. it's not just the content, it's also advertising revenues in the advertising industry, demand for media content has risen sharply says charlie, impolite currently from the international marketing company. neil sir, what our research has shown globally is, marketers are, it's highly, you know, we want to place our advertisements are grant messages in content that is inclusive . so not only are we trying to more in our own marketing efforts, we're also trying to find content that is really connecting with diverse audiences . and i think is more broadly represent a positive way. because as the contract want to carry or message breaking down barriers both cultural and to do with gender, inequality is something we also believe in. at deutsch avella, as well as human rights and freedom world wide. the game of freedom isn't free shows what living in a repressive state is like a few weeks ago, we presented this game on our show and ask for your feedback. we're also giving away an iphone $11.00 to $1.00 of the participants, as promised. we're proud and announced that the win is alexandra me, letter from zagreb, croatia. congrats. if you want to give the game a try, you can find more information on d, w dot com slash freedom game streaming can help in shining a lot on many under represented topics for me, discovering new perspectives and role models from other cultures is pretty cool. one of the biggest opportunities we have is to show in china, right. and you know that afro german young person who wants to be a politician, he doesn't get to see too many examples of that. but can find a show maybe from the us where somebody who looks like them has that and shows them away. yes, i can be supported successful for me, people and stories from different cultures and the g, b, t, q plus community. all of it just makes movies and series more exciting. how about you? who you'll role models, let us know on youtube and d, w dot com, have a good one and see you next on. i people in trucks injured one trying to feed babycenter more and more refugees are being turned away. order families on the reason for these correct only is with extreme dreams. rough getting 200 people around the world. more than 300000000 people are seeking refuge. yes, the why? because no one should have to flee. make up your own mind. double you made for mine's them. what are sports all about in winning fighting scoring we say they're about never giving up the most exciting sport stories about people, their passion and their drive sport life.