next on booktv an insider booktv an insiders perspective of silicon valley and the tech world with twittered visor and facebook product manager antonio martinez. [inaudible conversations] >> i was waiting for somebody. i was caught unprepared and i came to a reading of without a copy of my own book. i thought it would have to buy a copy of my own book. they think they do sell them. are the mics on because i can't hear it. i don't think it's on. i can just scream that at some point my voice is going to get tired. i just need to hold it closer. so what i was finding -- is their format to this? is there have been r rating and q&a? up to me? will do it for you reading simmons and q&a and not as many ratings as in the past because the q&a has to stretch out for a long time and i want to give you a chance to ask questions if you have them but the passages we are reading fyi i held a poll on facebook of course as i can write to facebook as a speech -- speak. we pulled the passages that most wanted to be. i will review the list. the top winner in the poll was the final meeting where fdx get shot down and i realize my life is over basically. the famous sexist paragraph that will evidently go on my tombstone, which you know what i'm talking about? is the one that gets quoted in everyone unfortunately, completely out of context of course number three what surprised me was the facebook guy who runs ads that we had this sort of mafia boss style meeting in the fourth one was the story where i -- is there any other theme that you are willing to raise your hand and propose? some of the characters in the book are standing here, fyi if you look around. at the last reading my kids were there and the british were there and they chose not to oust themselves. anybody else have a passage they would like me to read and raise their hand? feel free, i'm not trolling. you are cool with the four that i've chosen? i might give up the forget to be in but the first two and have to read. i will do some readings and then i will do q&a and i assume i'm going to have the signing afterwards if you actually let me design. the final meeting and to the context i don't know how many of you have read it. the context is i got myself into a massive political -- about the future of facebook and ended up losing the political struggle because i'm obviously a diplomatic who obviously didn't make it. the scene here is the spokes cheryl's conference room called only good news. is that better? do i sound like the voice of god now in the entire store? i'm on page 465, april 12, 2013. the chapter is called facebook melodium. the scene is when it's like i played every card i can and it's the final meeting and another character from the book. [laughter] it's like all the facebook ads, former facebook at ads are going to show up. the scene was the final cheryl meeting. they decided to decide and they are probably not going to go my way. the scene was the only good news conference room. we returned to our starting point and fyi for those of you that haven't read it soon the exact same scene in almost the exact same characters from literally a year earlier. we returned her starting point under very different circumstances. the cast was almost exactly the same. i had played every last part. fdx development in that case you don't know if you browse the internet and see what you look inside your face but experience, we built that. you have me to blame for that basically. fdx development have been pushed to its absolute max despite the little research we had. we got an fds partner suspended as much money as possible on the platform. it tried to charm and persuade with charisma. the other members of the ad team most of them barely understood. i was a good part on the bad side i have been in subordinate more or less refusing to work on the projects he designed to distract me from fds. i've been in inseparably punk pushing for contrarian agenda. fdx have been a qualified success and i received raise for doing much with very little. none of the erstwhile fans in the room were now willing to take any of the internal social capital and its future looks less the overarching programmatic direction it represented. if cheryl agreed to extend to fdx the data that was limited to audiences or put mobile ads in the inventory on fdx there is a chance of pulling this off. if cheryl didn't agree it would mean the death of the fdx and everything around it the technology itself the innovative ip the budgets we secured to the work on the fdx partners for bigger vision of it all, gone. we were all vetted on one card being drawn. do you want to go ahead cheryl said to boss was sitting next to me. boz is the head of ads. after talking to everyone concerned including the custom audience and if the x. team that's where three or gets matched every device in the world and fools everyone at once. you continue with it in custom audiences only. that's my recommendation. this was going to be a short meeting. everyone here is contributed to this discussion. cheryl looked around the table and we all nodded. that's what we will do. i can't boz' i. looked away. nobody moved or spoke. he it was hard to believe the decision had been made. cheryl added finally is trying to snap us out of a stupor and that's it. no mobile inventory on fbx. we believe that as it is impressed on with identity on custom on today looked at out the window in the courtyard in the huge hacks i'm pointing skyward like a divining commandment. i'd certainly hacked. after close to closing for maladies that i was too distracted to measure roi and got up and leave. he glanced to my direction to my direction the looked away the moment her eyes left and darted out of the room. i wandered into the fbx area or what was left of it to the product they gambled my entire career on was how -- now effectively on life support. i walked out of the office in the middle of the afternoon with nothing to do. that was the death of the fbx. shed a tear. the next one is where i get embarrassed is the sexist paragraph. the context is that i knocked up this girl i barely knew on the fourth date and three months later she announces that she's pregnant. so again i'm going to read the full quote. page 57 on the right-hand side in the middle. she had wild green eyes with a natural spots in her iras when you pull close reminiscent of an afghan girl from the "national geographic" cover. her personality was rough and leathery as her skin. she had various jobs that packing around the rougher parts of the rope issue is imposing broad shouldered presence 6 feet tall and bear feet and towering over me in heels. here goes. most women in the bay area are soft and weak and naïve despite their claims of worldliness and generally full of fichette. they have their self regarding entitlement feminism and ceaselessly wandered into pens but the reality is come the epidemic plagued it would become the uses -- useless baggage he would. for a -- contrast british trader on the other hand was a sort of woman who would end up a useful ally in the apocalypse doing whatever work it carpentry and humble husbandry. long story short you want to tie your genetic force to the genetic bloodline. i found her uncharacteristically movie -- maybe pitching a plaintiff feeling nauseated and slightly out of it. but perhaps too much offhanded no's while grabbing a a newspaper of her catcher suggested perhaps do a pregnancy test. like any male who has played it fast and loose with the safe sex rules i have had my hair sheriff scares. a tear for old woman x showed up two weeks later saying she quote mr. period and like i would say i miss my bus. after the third showing he just wanted to say unless you have a screaming infant in her arms and it looks like me we have nothing to talk about. i did go to the doctor she replied instantly. other rather portentous air for saturday morning brunch. i am pregnant, bam a human life. i could hear god laughing. life is what happens when you are making other plans indeed. do you want me to stop there or keep on with the boz seen and the other one? one more? you can choose the homegrown scene and there's like me meeting with the mafia bosses, boz. boz? do you want to vote? who says the boz seen? 10, i'm sorry 12. so 12 for boz and the hunger seen. boz takes it. would do the superdelegates say? no, i'm joking. here it is. boz is the head of the ads and the reason he was there was he was -- and that's why he was there. i don't know if you saw the movie the social network that erase that model. boz at one point ads became total pandemonium and they sent boz to unscrew it adds to figure out what was going on. boz has no background in ads at all whatsoever. boz was no longer develop haunt of the ads seen sitting in on meetings. he carried himself like he owned the place was of course he kind of did. boz takeover presented more than a cosmetic shift in organizational chart. a complete refrigeration of the ads continue them along the single dimension to boz likes you to fire. where you were in the continuum was let to be -- was yet to be determined. boz requested we have a one-on-one even though i'd did report am efficient we -- zero fish away. in short order i found myself sitting across from him at a small table in a small conference room staring at the tattoos gracing his forearms put on his right of figure map of california and on this left the word truth in latin also harvest model. i've been a complete facebook stock going back to his time at harvard to babyhood. thanks to the hashtag pound tbt i had seen his idealized immediate autobiography from rural guarding california from harvard to facebook that i scoped out his philosophy of arras public inception of it. he was one of top but fair types truth is written on his body after all. for my part i will say that some truth to be a rare commodity particularly in the tech world. i also noticed those who most made a big show believing in truth were unusually attached to whatever well groomed pack of lies they held dear. the conversation proceeded to my role in the ad team. the performance review cycle is semiannual with every february knock is bringing the usual political jockeys to make sure they reviewed you and your biggest attraction is managed by you. you are vice if figure antonio. one loves you and the other hates you which is also true of my amazon reviews. yeah i can imagine the feedback without having been told a specific author. other members on the fbx team gushing for my product leadership insubordination smart alec arrogance and corrosive criticism of basic strategy. that's true boz absurdly made friends and enemies here but michael lazar is to give facebook the best ads team possible. this was not in all seriousness true. i could barely remember what my life was like before facebook and there is a trove destruction i cause by sense spending my entire life therapy to children neglected to boats rotting in neglect and life outside campus nonexistent in my dedication to the facebook cause. don't be deceived by my weathering treatment of facebook and this book. inside every cynic lets a heartbroken idealist treated by now a critic it's because at one point late lucifer once been the proudest angel before the fall i lived and breathed for facebook perhaps even more than most. we moved onto the topic of the close debate was ruling all this. while he was equivocally express is fermented to come to a conclusion quickly and end the uncertainty that plagued every forward looking decision. it could be. somewhat positively or negatively depending. afterwards we stood up and shook hands over the small desk. the meeting had the smell of the last meeting with the mafia before things turned ugly and he started either unleashing his hitmen are making offers that can be refused. i didn't like the smell of it, not one bit. we know how that ended. should i stop there and go to q&a? or one more? the homebrew? now i lost my mark. sorry? 406. is anyone here from the home brewing kit? is scott here? is he? okay. he could provide the necessary context. here is the footnote. this is a true story as is everything else in the book right away. when i moved on i had my home brewing apparatus somewhere so i started on face the campus of course. some hack upon aided by somebody some together craftier degenerates including chris who is not here yet i deployed the five-gallon brew set up all the while dreaming of a stockpile of belgian ale to them it came time to to chill the bear we connected a large coil of copper tubing to the faucet in the second-floor kitchen of building 16. we were priced of the fact it was raining and that of every other member and senior management which is directly underneath the kitchen when security rushed in with panic faces to evidently we have bursa palming in the kitchen with their high-pressure cooling. undaunted our brave beer crew who were in any creation finish the bruin left a large -- and the ads area. upon reaching my duties as product manager of this venture i sent an apologetic e-mail promising a bottle of the brew. there were no repercussions and i still owe him a bottle as a kid the beard said which was excellent. we killed it inside an hour. move fast and bring things including the public. plumbing. what's next? >> q&a. >> i'm the events coordinate here and we were so lucky to get antonio to come. he just had a baby. well he didn't, but someone did. he's a proud father. if you have any questions we would like take questions and if you do please use the mic. you can line up behind the mic if you have any questions. >> why are there to mike's? >> una. q&a. >> you might want to save into the mic. >> in the book you don't seem to have much relationship with your children so i'm wondering do you have one now? >> yeah, it was the state of the relationship at the time. it was somewhat worse than what i depicted. so long story short it's pretty good now. the mother of british traitor recently she decided to travel the world with the kids so single mother with the kids and they took off a week ago. they are going to visit family in new zealand and israel. they are going to go see the world but it's part of their lives. i've been part of their lives for the past six years and they are four and six now. they are doing well. they don't quite understand the book yet but i have given them a copy. if you read the acknowledgments you will see a reference to a french architect and so yes indeed. so the child was conceived the day i got the book deal and the child cannot. in the book came out literally 40 weeks later, perfect timing in all regards. yes three months old and elise came out which was a strange situation. probably the only woman who can put up with me. there we go, the facebook crew showed up. >> so i wanted. >> you have to get really close to what i think. >> testing. i will just talk loud. i wanted to know if you kept your facebook stock after leaving for most of it and if you kept it would we consider that as an endorsement? and if you dispose dispose of it do you regret doing that? >> i think i said in the book that i did sell all of it actually. obviously was a hideous error but the reason i mentioned that in there is because spoiler but if you read the epilogue, the epilogue tells you what happened in the revenue crisis that i described. six months to a year facebook when 50% mobile and one of the great things that they pulled off which i mention the epilogue is that, again i didn't see it coming that mobile would be the savior. there's a saying in marketing that money follows eyeballs and if you look up the internet site , you'll see this massive gap between where the eyeballs are on the internet and the money following it. in the case of facebook they broke that mold and they made the money and followed the eyeballs in a span of a few orders are less. facebook, when i left was 40% mobile to whatever it is now which i think is 85% mobile which is incredible nick bilton entire distance around that entirely unexpectedly. i criticize facebook a little bit for being a little bit on plan. they do not have a five or 10 year plan. it simply does not exist but on the other hand they improvise really well and good things come up that are unexpected they can capitalize on those in a way that no other company can. you have aol or yahoo!, facebook made that happen just like nothing. all the money is falling where the eyeballs are cited in common common -- see coming. i sold most of the stock. i'm not negative on the company at all. it's not going to go away anytime soon. okay, who's next? put me on the spot which means it's a good question. >> i forget where read it i think this week but didn't proctor & gamble decide if they should decrease there should decrease their ever tightening on facebook because they didn't find it effective? there's a possibility other people will suddenly realize that they don't so much product. >> i don't know the details but basically they publicly announced, ad campaigns to work out they usually make a public announced -- announcement about it. they said we are going to scale down or facebook legitimate to read the book it's not even remotely surprising. i was the first facebook add targeting and i spent the year trying to turn facebook data into money and it didn't work. if you are trying to get a really positive response it's a marginal result really. in context it doesn't have to work free to sell it. the advertisers like the legacy. it's the first to the big dinners in the inertia and the chief parking officer and 70 other jobs to the admissions cam of the marketing world. proctor & gamble wakes up and says we target people who like crest toothpaste. it turns out they don't i'm more toothpaste. it doesn't signal any intent whatsoever. why would a? i guess i'm not surprised. >> where was facebook located while you were there in the context of the book plex was in menlo park? >> when i joined it was still on cow after. it got torn down. it was like an old industrial lab like nothing special looking. i don't know what it was before. they move to what used to be the deal microsystem. now they are building onto the other side of menlo park. it's really across the street from aba. [inaudible] >> yale. the cool thing is they intentionally left some of the logos in some conference rooms precisely as a reminder. unless we fall into the same trap we have to avoid the cultural data that represents. it's like these little classical touches. >> if you could comment on the inception of the title of your book and whether it has a relationship to information theory in monkeys typing on a typewriter? >> funny, the first title for the book was way more wonky than this. the original title was pseudo-randomness which some of you probably know it's not true randomness. the idea being that my life is pretty random. they snookered me and said we will keep the title and they threw the title. it's a diagnostic software package and picture a monkey running through data center over the boxes. they test to see "house of cards" or whatever in some version of the chaos monkey is in every internet company. what i meant was silicon valley is where the monkeys are kept and what happens as a company like goober says we are not going to have taxis anymore. we are going to a mobile app and anyone who wants to be a taxi driver can be -- have a taxi at. part of this book was written in barcelona and berlin and iowa to barcelona which is air bnb he's largest real estate market in europe and barcelona was arguably ruined by air bnb. they are our entire apartment blocks that are nothing but air bnb colonies in barcelona in the. parts of town. you go to these buildings and it's full of a bunch of drunk british and swedish and american tourists thanks to air bnb. literally 40 years of fascism couldn't destroy it. the u.s. their commander in world war ii cannot manage it. air bnb the has destroyed barcelona so that's what i mean by the chaos monkey come up basically pulling the plug on everything. that's where the title came from. >> thanks for coming to speak today. i wondered what inspired you to write a book? you were not a writer before. >> you are supposed to -- poster for seven jobs in my first job was as a journalism intern in south florida in the mid-90s. i was faking being a technology guy so the writing thing was part of the intent. i think you know it's a stretch for me to say i was undercover and embedded in facebook just to create the book but is somewhat true. i at least knew i would write it. it was in the back of my mind but at the end of the book i mention my mothers dies -- my mother dies and when that happens you're like what's on my bucket list? while writing this book. i think we live in amazing times what we are living through, think about this all of human knowledge lives in that device and your entire social life is mediated by discs. no smartphones, no ubiquitous computing. i was raised a library with card catalogs. to realize were errors just crazy. look back at our time and think of this likes good in burks. pressed or the industrial revolution. in my opinion the last decent insider tell-all is a book by jerry kaplan and his 20 years old and it's really good. to good luck but it's really dated. i wanted to create something like that so a century from now people asked what was it like back in the day, it might need one of the books so that's why decided to write the book. >> along the lines of your last question what was the process in writing the book. talk a little bit about that. did you just sit down over the course of a few months and out or was it torture is going over and over again? >> we read the home scene and you weren't here. chris from facebook. there was a process. you will want to ride. my mother dies and i decide to sell everything to make move to europe because it thought my group would be over the guy thought i would literally be -- and so i go to europe and start writing a little bit and you write a book proposal and you selvie agent and you and it agent sells you to the publisher and you get a book deal. they wanted, this was august of last year. if you know the book world doing a book in a year is like light speed. it just doesn't have been. i wrote it in 10 months so i got the book deal and i remembered close to the place where i bought my recent boat. it's beautiful and gorgeous and none of you should ever go there. it's a beautiful island between seattle and bank of ireland. i managed to sack of. >> up place there and i hold up like the unibomber. there were four or five months of editing and legal review and all the rest of it and 40 weeks after the book deal was struck. i would advise you not to write a book. >> i haven't had a chance to read your book, only a little bit of it by what i do get from it is that sort of the tell-all about, which brings up some of what is wrong and brutal about capitalism practiced in silicon valley so here's my question to you. in your journey have you ever thought about keynesianism better than capitalism? >> and make comparisons between facebook and communists cuba were some of my distant cousins are still -- it's like a famous quote from churchill democracy is worth the wait to run it country. so capitalism is the worst way to divide the production except all the other ways they have come up with. what is the alternative? capitalism like what you are seeing in silicon valley is hypercapitalism at the ultimate extreme and a lot of the weirdness in silicon valley is focused on meritocracy. if anyone stays long enough in this world, how was to justify the fact that one has a billion-dollar outcome and the other has a zero outcome. can he he claim he is a billion times better designer or product manager? of course not but we ought to pretend he is otherwise how could we possibly justify it? these hypocrisies are the that keep the machine going and away unfortunately. who is next? is that the line? >> in the book you talk about, the most scary things to talk about it are the companies that track everything in our home. i wondered if you could talk about that and how authors are stealing? are these companies doing us a service and do we owe them that information? >> there's a big rather chapter which i say like facebook is a big other. if companies like axion and experience you up and tracking you'd literally since the 60s before man walked on the air. all that stuff you get in the mail is a multibillion dollar business in those companies know who lives in your house their income level in their education level and when they join to a third-party advertiser like target or bed bath & beyond they join that data with all the discount card to use. exactly what you bought at the store in a physical store like diapers, personal products that's all known. the big challenge and part of what the story is about as joining back massive mound of off-line data to the on line world. historically it's been hard to do just because it's basically what helped not -- technologists would call -- but in the on line world the primary key is the cookie or browser or basically what a lot of facebook is doing is joining your device to an address to join to the fact that you bought a 12 pack of -- for the node are not admin showing you the data. if you think facebook cares about you as a user, they consider ads so at the end of the day they want to police you but the guy who wants to sell you a sweater or whatever and it cost he doesn't. the thing is, it's like people, when people use facebook is like a toddler. facebook shows man ad. facebook is ensuring you anything. it's a messaging system that takes either your browser cookie or the fact that you are in mountain view on thursday 7:00. when you get a piece of e-mail spam, does anyone say google is showing me ads? of course not because you understand or when you get a marketing call, you understand that it's somebody else. facebook ads are the same. people don't understand it. nobody is actually running ads. i guess my answer to your question is you should be worried about what the advertising does. they care about you keeping the ad. a piece of new space that basically said is going to block the ad blocker so at blockers it knows the actual endpoint and the addresses of where ads come from it basically doesn't load to those in your browser. historically that was a minimal usage like a few percentage points but now "the wall street journal" came out with a piece that quarter of internet users have an ad blocker now. i take the example of a retail establishment has what i call shrinkage, shoplifting. ad blocker used to be a shrinkage problem and now it's a major problem like wholesale impressions are being stolen. facebook said we are going to block the ad locker which they can do because they serve their own ads so piece of software looking at the ad could get confused. it's all coming from facebook. not coming from an ad and then there'll be at locker blockers and blocker blockers and it goes on. i think at the end of the day it's a minor form of piracy if you don't have locker. i know it sounds like a do she think to say but if you ran the site and realized the amount of work that people do. facebook is in the quarter the internet excluding china. there are billions of photos uploaded every day. it feels like the marginal cost is free but it's not free. their entire towns in oregon where their entire reason for existence so that is not cheap. it feels like it's free but it's really not. that said, just to clarify it's the case that some publishers abuse it but i think facebook very rarely inserts an ad experience so i think the real problem is that publishers just don't care. that's the real problem, or are many publishers don't care. a long answer to a short question. >> i just happen to move to support my husband's job. i re-tweeted so it's a meeting. i'm still reading it. it kind of reminds me of louis ck but in a way. my question was are you also thinking about at some point i moved the? >> the only way to make money and books is through tv. the agent is trying to hustle that now. there's so many steps to getting a movie made. a book deal is a book deal. harpercollins publishes it is an short of employing up to get to the movie there so many steps along the way. it's funny that you mention it. so many people told me that they bought the book for family member and one of the guys in the book audit for his therapist. said look this is going to save time. just read the book and then we will talk. so i think it's been a good ecosystem manual for the people who work intact. >> antonio i really like what you wrote about axiom. i worked at axiom. >> did you? zero kowaoka zero cool. oh wow cool. >> 1500 pieces of data pretty much around the world. it's way beyond what anybody realizes. but anyway my question is about twitter. what's going to happen to twitter? >> yeah, twitter. the context they are is i'd dealt on the idea what to facebook. i went back and advice to help them with the acquisition. i was never there is a full time employee. i just know some of the members of the ad team. the problem with twitter i think is part of the recent facebook is done so well is that facebook has a genius ceo. he's a force of nature that will live on for a long time. twitter is missing that level of leadership right now the reality is whether the smallest level we will have they -- you need to have someone who can make an accomplished move in some direction. it's kind of a cliché metaphor. at some point you have to decide on the direction of the company lives or dies by that decision. it seems to me that twitter has been. >> their wheels for a long time and then the growth problem. it's either growing or it's dying. there's no between. it seems to be in between those two states right now so a little bit worried which is a shame because i worked with the a-team and they were very bright and very forward-looking in many ways more than facebook. facebook has the execution. >> somewhat related to twitter one of the parts of the book obviously is what you described about selling it and i wondered, it seemed like at the time you were thinking hey this is better for me to go to facebook. i forget if it was a book or project it seem like they made out better in the end and i wondered what you think about that if you would do it again and like i said maybe some other random failures. >> i mentioned it in the epilogue. are they here by the way? it's funny we started to blocks that way. i just realized that. my first time here. they did do well. they are still there actually. they did do better and in richer spec always worried about the monetary outcome. i think i would have a better quality of life and i would have stayed there for more years rather than being chewed up by the machine. but this book wouldn't have been written. another one? >> a lot of these companies that are maturing, what impact did that have like facebook. it creates a corporate environment. >> it's a good opportunity for start of people. companies like instagram and snapchat. they created mobile user experiences. they bought it eventually and there it is. i think it's nothing but opportunity. when the older generation dies it's an opportunity for the younger generation. it's funny because it turns out the reaction has been way less negative than i thought. i guess i could if i wanted to but we will see how long i can do this rider thing. if you read to the ads will when my mother dies and i hate to be depressing. i was always panama -- my publisher said -- it's totally out of town. the mother dying thing is gone and it became one long epilogue. when your mother dies it's the usual thing. unsuspected stage iv liver cancer and i'm sure people have had the experience. you spend time in the cancer ward and it's a counter with a yawning -- and this was in miami but they had a hallway in a circle where they tried to get these poor dying cancer people to come out and walk and get some exercise. i was in this haze from lack of sleep because you your taking turns watching your mother. i could have hallucinated for all i know. coming out of a sealed young dude who looks at me. plus everyone is old. a standard miami cuban like 30-something like me basically but hugh was in that ridiculous count with a little i.t. thing chugging along. for some reason i flashed to the scene in fight club. there's a scene in which they drive in the wrong lane on the highway. there's a semi-coming. if you were to die right now what is the thing you would regret the most? one of them is to paint a portrait. if you are confronted with death what would you regret doing so in that moment feeling i was in the headlights walking with the guy in the hallway the only thing i could think of was writing and publishing the book and the other was finally realizing the childhood dream of sailing around the world or across the ocean which was a dream i always had. when i was there i had two different oceangoing sailboats that i worked on a prepared and i let them rot in the dock. i thought that sits, this is not going to happen. no matter what it takes them going to do that. now that i've done item number one i think it's time for item number two. i think it's still going to be the top priority. the kids are coming. the mother isn't a sailor so i don't think so. there's this race called the golden globe race. that's the first time humans sailed around the world alone without stopping and it was in 1968. i entered it and got accepted but i'm having second thoughts about it. we will see but even if i don't do the race this plan is still there to sail. >> would the think about the future of silicon valley with regards to the cost? >> that questions above my pay grade. do you want to go high level and all bernie sanders? i put in the book that marc andreesen had this famous quote you don't tell the computer what to do. the computer tells you what to do. for a while maybe not so much anymore like every company was coding somebody out of a job. either using machines and automation to wipe out blue-collar or using code to wipe out white caller labor. there's a whole group of people to one of jobs in 20 or 30 years. i don't know if you read my media post about the impact. we will have self driving cars in 10 years and it turns out truck-driving is one of the few jobs that a high school educated male can use to feed a family and that job is going to go away and so was the diner waitress and the guy pumping gas into our truck driven economy. it's all going to go away and what happens when that happens? just wait until 20 years from now when all the trucks are gone , not just manufacturing jobs. not a lot of people are thinking about that although some are. questions like that are the key questions that people are actually thinking about. we have got time. ask me anything. i'm surprised nobody told me here. the negative feedback tends to be a few flavors. usually it's the misogyny thing because they think it's a sexist book which for the record i don't think is a sexist book. it's something i'd be happy to talk about as long as nobody is recording it. it referred to the tone of the negativity toward the sociopathic nature of the narrator -- but they don't dislike me or the book. they just dislike silicon valley. i just portrayed that. everyone who is an insider has said this is awesome in fact i have ptsd flashbacks. i've had so many people write me and say i read your your your book in a stress now so much because her might me of random acts that were exactly like mine or worse. the insiders love it but a lot of the outsiders hated because they have this beautiful varnished image of how silicon valley works. they buy the narrative. they see zucker -- zuckerberg on the cover of -- and everything unfolds and it's wonderful. they read it and they feel like like -- this is how it is pretty just don't realize it. marketing for faster and get for being negative so a lot of the negative, almost all the negative feedback has been from total silicon valley outsiders. i've yet to get a serious troll. >> have you actually. evil empire? >> should i? bill tai was very positive on it. chris, he was not so positive that we were not on speaking terms anyhow. i sent him a copy of the book and i have not heard back. only one guy mentioned the book i won't name him but he responded and was a little offended but most are positive on the book. [inaudible] >> of course not they would never have cleared any of this. it's funny and this will be horrible thing but i shouldn't say but it turns out and das are like insider trading. we use the term loosely but they don't cover very much. they literally cover the document and put on the cfos desk. things like your personal politics and recollections are not known to the public which doesn't mean everyone on the street knows. in some ways it was announced in public and putting the data matches which by the way is totally public is not covered. by way of any company partners with someone outside the confidential barrier hasn't told about it it's also not confidential. at the end of the day there was nothing confidential and a good thing is for all the problems that the country might have it still has freedom of speech and we have weak libel laws which means the truth is a defense. a scene in which i'm saying something dodgy about something it's always in a meeting or an e-mail and it can always be discovered so there are these someone i can back it up and say that guy said that. the only one who didn't name oracoke women that were in somewhat of a compromise position. i didn't want to do the public thing. everyone else is named by name. i never consulted anyone because it would be like this he said she said but i did tell british trader the whole broom closet scene that she was being mentioned. i knew that they would really care. >> hi. my husband dragged me here kicking and screaming. i would like to know why this place out here doesn't have a cool world-class art museum like miami? >> which is funny because if you set at it 20 years ago i'd be like what? i was there 20 years ago in what was called when would. it's way cooler than some now. i have party made gross generalizations so to say. look at mountain view. we are living in the elizabeth and air of our time. when you look around this is a mic a culture that invests in things like architecture or along stem results? of course not. or go to new york every public building in every school and hospital is named after some bag who decided to compete for social prestige. i went to icon hospital but nonetheless he funded the hospital. somehow i've never walked into a google hospital. there are exceptions but in general the notion of giving back is funding other startups which i guess is -- but it's not like carnegie building a library in every town which he did. that's a legacy that he left that educated a whole generation and somehow that feeling of giving back or civil debt just does not exist because nobody cares anymore. i don't know the deep reasons but that's just the feeling i get and you look around and it does not seem like a 15th century. >> there are exceptions. there are absolute exceptions. [inaudible] obviously, yeah. there obviously are exceptions. anything else? we have five minutes left i think. asked the guys in the back. they know better than me. i will "back one unnamed source. i find it very surprising and things got a lot more political. it covers the era where facebook went to a political place with a lot of structure to it. i think facebook is going to become microsoft and i find that very surprising. being compared to microsoft is not a good thing in general. any other questions? are we done? the signing, sorry. is there a gift? >> there is a gift. >> thank you. that's so great. >> i want to thank everyone for coming tonight. [applause] >> thank you for having me. this is the biggest crowd i've ever had actually. >> antonio's book is available in the back of the story feedback to purchase it and have them sign it. he will be happy to sign those. thank you very much. [applause] .. stories that did make it, whatever you want to ask.