with our ever decreasing attention spans, it's no surprise that vine that lets user share 6-second repeating videos is taking off. news organizations are taking stock of this innovative technology as well and now this news has hired a vine journalist. news organizations aren't the only ones using vine to further their reach. dunkin' donuts and target are just a few companies cashing in on this new marketing scheme. here to discuss potential advantages and disadvantages of vine, from new york, barbara lippert and in los angeles, cody johns, now this all right, cody. you do everything in six seconds. a few six-second questions for you. what is now this news? >> so now this news is the first basic vine news outlet, so anyone who gets on the app of

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