Vine, the only thing that they re going to see newswise is now this news that is really dominating the medium with almost 100,000 followers in just a few short weeks. that was a little longer than six seconds, but i ll let you get by with it. okay. what are you doing as a vine journalist? are you really doing six-second news pieces? yes. and the reason we re able to execute it very well is because we can also incorporate a caption with the video. so we re doing a six-second bit, and we re fitting in as much as we can while also posting words on the caption below. i m going to show a few of these in a second. but barbara lippert, how wide and far is six-second video reaching? well, first of all, for advertising as opposed to journalism because maybe it s a little trivializing for journalism, but for advertising it s the greatest thing to happen since mad men. 30 seconds of advertising can be hideously boring and tough to watch. let me roll a few of these. first, burt s bee
With our ever decreasing attention spans, it s no surprise that vine that lets user share 6-second repeating videos is taking off. news organizations are taking stock of this innovative technology as well and now this news has hired a vine journalist. news organizations aren t the only ones using vine to further their reach. dunkin donuts and target are just a few companies cashing in on this new marketing scheme. here to discuss potential advantages and disadvantages of vine, from new york, barbara lippert and in los angeles, cody johns, now this all right, cody. you do everything in six seconds. a few six-second questions for you. what is now this news? so now this news is the first basic vine news outlet, so anyone who gets on the app of