this out. cage match. >> cage matches? yeah, they work. how could they not work? if they didn't work, everybody would still be in the cage. >> the american show is just less cynical. >> do i have a special someone? well, yeah, of course. a bunch of them. my employees. >> i wrote a christmas episode where michael had bought ryan a video ipod, which had just come out. >> oh, wow, geez. >> about four days later, apple announces that it has made content deals with nbc. >> i'd like to just show you the tv show here. this is an episode from "the office." >> no! >> you'll thank me later. >> the first episode back was the highest-rated episode, because everyone had spent weeks doing nothing but watching "the office" on their video ipods. >> and this was astounding to the people at nbc.