[both speaking spanish] cómo estás? mucho gusto. this is every guy i dated in high school. i'm in downtown monterrey to meet alejandro gutierrez, founder of the mexican society of grill masters. he's invited me to experience the ultimate nuevo león barbecue. i've never been to a carne asada in monterrey. - in monterrey? - yeah. [dog barks] - carne asada literally means "grilled meat," but it's come to embody a much-loved social ritual. - hola! - [speaking spanish] - this is where everything happens. - hola! today, alejandro's whole family has come together. hola, señora. cómo está? - mucho gusto.