well, if you say to wall street, we're going to smash the theatrical window and we're going to give the consumer what they want and blah, blah, blah. it sounds good. and maybe the share price goes up, but it's not good for the health of cinemas. every other business will and every other business understands that the restriction of supply to tune it to demand. whether you're talking about the publishing industry, where the hardback comes out a year before paperback, etc, etc. the diamond industry, debeers famously controlling the supply of diamonds. you don't just throw your products out willy—nilly and allow everybody to choose how to view them. that's not it's not the best business model. if you're interested in making money. for a filmmaker, it's not the best model because we make films for the big screen and we want to maximise the length of the run that they get on the big screen. we want as many people to be able to try and find them in that form as possible, and then they very naturally go onto all these ancillary formats that are wonderful. i've grown up in the home video
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