The new CEO of Diddy's Revolt TV wants to make it the world's largest Black-owned media empire [email protected] (Dominic-Madori Davis) Detavio Samuels, 40, is the new CEO of Diddy's Revolt. He wants to help expand the network's coverage of social justice. To Insider, he discusses the state of Black media, and the future he wants to help build. There's an African proverb that Detavio Samuels keeps in the back of his mind: Until the lion learns to tell his own story, the story of the hunt will always glorify the hunter. "It's a proverb about how, as long as you don't control your own narrative, someone is always going to set themselves up to be the victor," Samuels told Insider.