First it was craft pizza, then came craft beer. Both culinary trends took the country by storm years ago and never looked back. Fancy cocktails have enjoyed a similar trajectory in recent years, popping up everywhere from swanky steakhouses and bougie bistros to your local sports bar and grill. But there’s a growing number of Americans who want to enjoy those unique flavors without the undesirable after-effects alcohol leaves behind. The “rise of the mocktail” is here.