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Shock and oh: Poonam Pandeys fake death news shows creeping rise of shock advertising : comparemela.com
Shock and oh: Poonam Pandey's fake death news shows creeping rise of shock advertising
Its purpose is to be a differentiator and it is gaining ground, said marketers, who also noted that such advertising is a double-edged sword as it can harm a brand’s reputation if not done right
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