Recently, news of Poonam Pandey s "death" from cervical cancer emerged. Later, she said it was a stunt to spread “critical awareness” about cervical cancer.
Model and actress Poonam Pandey who recently pulled off a fake death stunt in order to aware the audience about cervical cancer turned out to be the worst publicity stunt for the actress. - Union Health Ministry Deletes Poonam Pandey’s Name From Cervical Awareness Campaign, After Pulling Off a Fake Death
Its purpose is to be a differentiator and it is gaining ground, said marketers, who also noted that such advertising is a double-edged sword as it can harm a brand’s reputation if not done right