If you see something, say something. The cell phones that i just mentioned, be safe in doing so. But if you have a situation where you need to call 311 or 911, do that. 911 is an emergency situation. Somebody is getting a, thated f you see a crime in progress, thats a 911 call. If your car gets broken into and there is no danger, that is a 311 call. Well get there and take a report. Or you can do that report online. I want to end this on a positive note. I started this with this season is all about giving, sharing and taking care of each other. I think if we do that, that is a resilient San Francisco that we all know we can be. Lets take care of each other and be a community and enjoy your holiday season. Thank you very much. [applause] thank you, chief. As i mentioned earlier, the shop and dine the 49 campaign is a partnership with the Small Business community but also with other government leaders. It is my honor to introduce and recognize our s. B. A. District representive, fewly appointed just a couple of months ago. Come on up, julie. [applause] good morning. First of all, mayor lee and chief scott for your great support of the Small Business community. S. B. A. Is really proud to cosponsor, again, Small Business saturday with American Express and women impacting public policy. They have been tremendous supporters of this initiative across the country. And i know jason and lynn are here today and we have a representative from American Express. Thank you for your dedication and your support of the Small Business community. We have been part of this or the Small Business saturday has been around since 2010 and its really been exciting to watch this initiative grow year after year. Last year was a recordbreaking year with about 112 Million Consumers out shopping small and dining small across the country. They saw 68 increase in the neighborhood champions can. I know this year with all this momentum and excitement, maybe fueled by a little sugar from the ice cream, that we can even beat those numbers. Im looking forward to seeing everyone out and about on saturday. In your various communities. So why Small Business . I mean, we all know Small Businesses create jobs, they fuel the local economy, spark innovation. Thats all true. But Small Businesses are more than that. They are actually what makes our communities unique. It helps us define our neighborhoods. So, when you support a Small Business, you are supporting your friends and neighbors. They tend to hire from a local community. They tend to support local initiatives. Philanthropic events. So when these Small Businesses thrive, we all benefit. So, at s. B. A. , of course, were here to be your Small Business resource. So any Small Business loaners out there today, know that you have the skills and talent and ambition, but if you ever need a little bit of help, s. B. A. Is here to help you as well, where you need counseling, training, financial assistance, or youre looking for new opportunities such as exporting or government contracting. Please remember to call upon us. But the message for the takeaway today is saturday. Please go out, take your friends and neighbors and remind them it is Small Business saturday. Go shop at your Favorite Local merchants, go dine at your favourite local restaurant and if you have out of town guests, this is the perfect time to show off all those fun places that you love and adore to patronize on a daily basis. So i encourage everyone to amplify this message and encourage all of your friends and neighbors to shop small and dine small. [applause] thank you, julie. As you all know, what this ultimately is about is about the Small Businesses and were doing this to support them, to support their vitality in the city. It is an honor to be able to welcome up matthew lunn whos the owner of jefferys toys. Now jefferys toys was nominated by mayor lee as a legacy business. They have been around since 1938 in San Francisco. And that is a really long time. I know matthew is going to explain a little more action their story. But i want to welcome you up there to tell that story for all of us. [applause] thank you. First up i want to say that my dad and my step mom are the owners of jefferys toys. Im here as one of the supporters of jefferys toys. You know, when i was born, it was not it was pretty unusual that my parents owned the most familyrun toy stores in the bay area. Find that as a normal way to grow up as a kid. Prison awesome when it is your birthday or a holiday, right . But my parents didnt start the toy stores, jeffery toys. My grandparents operated it before them and then my great grand parents are really the ones that started the toy stores. Wow. What a great way to grow up. All that creativety and play and uniqueness made me want to continue to live a life where i could play and be creative. And i ended up working at pixar at the very beginning when the studio began. On toy story. No coincidence, right . [applause] [laughter] and you Better Believe when we needed to give reference on what toys would be in that film, you know the toy store we went to, we went to jefferys toys toy story one, two, and three. I spends over half my life at pixar, which has been awesome. When i hear that the toy store was being closed down on market street, it broke my heart. I was like this cannot be possible in a city that is all about creativity and play and uniqueness. We cant lose jefferys toys. That is when i came in and said to my dad and stepmom, there is no way were letting this happen. And then with the support of the city, support of the mayor and the legacy program, we were able to just open up our toy store once again in the city, just a couple of months ago. So, we think we think we can still safely say weve been here since 1966. But, you know, in a world of amazon and walmart and all this, people still want an experience. People still want to come in and be able to touch the toys, be able to touch the productses, to be able to have an experience. The same kind of experience you get when you see a film. Right . People still want that. And in the city that is the most, in my opinion, the most creative, unique city in the world, we gotta have a toy store. We gotta have shopping and dining experiences that are one of a kind. So were so happy to be part of this shop and dine in the 49 and, once again, since 1966, creating a fun place, a creative place for people to come and buy their toys. So, thank you. [applause] in closing, i think matthew hit on a good point which isnt just about shopping or dining, this is about experiencing in the 49. I obviously believe there is no better place to spend the holidays, but also year round than here in San Francisco. And on that note, on the note of experience, i think with the closing of this event, i think you are going to take us on a tour of the Ice Cream Museum here and maybe the chief and everybody here can join the mayor and maybe we go and check out the sprinkle pole just down the way [laughter] and see everything that the Ice Cream Museum has to offer. Thank you for joining us today. Thank you to all of our partners for your support. Have a wonderful and safe holiday season. Thank you. [applause] shop dine in the 49 promotes local businesses and challenges resident to do their showing up and dining within the 49 square miles of San Francisco by supporting local Services Within the neighborhood we help San Francisco remain unique successful and vibrant so where will you shop dine in the 49 San Francisco owes must of the charm to the unique characterization of each corridor has a distinction permanent our neighbors are the economic engine of the city. If we could a afford the lot by these well not to have the kind of store in the future the kids will eat from some restaurants chinatown has phobia one of the best the most unique neighborhood shopping areas of San Francisco. Chinatown is one of the oldest chinatown in the state we need to be able allergies the people and thats the reason chinatown is showing more of the people will the traditional thepg. North beach is i know one of the last little italian community. One of the last neighborhood that hadnt changed a whole lot and San Francisco community so strong and the sense of partnership with businesses as well and i just love north Beach CommunityOld School Italian comfort and love that is what italians are all about we need people to come here and shop here so we can keep this going not only us but, of course, Everything Else in the community i think local businesses the small ones and coffee shops are unique in their own way that is the characteristic of the neighborhood i peace officer prefer it is local character you have to support them. Really notice the port this community we really need to kind of really shop locally and support the communityly live in it is more economic for people to survive here. I came down to Treasure Island to look for a weve got a long ways to go. Ring i just got married and didnt want something on line ive met artists and local Business Owners they need money to go out and shop this is important to short them i think you get better things. Definitely supporting the local community always good is it interesting to find things i never knew existed or see that that way. I think that is really great that San Francisco seize the vails of Small Business and creates the shop dine in the 49 to support businesses make people all the residents and visitors realize had cool things are made and produced in san good morning, everyone and thank you for coming my name is rosy form treasurer of the United States and the form of empowerment 2020. Yeah. Empowerment 2020 is an initiative to durnl encourage a million women we 2020 to go in leaders positions it is request quality day and the one hundred year of the 19 amendment that give woman the right to vote joining me on stage a margo the ceo of ma tell. clapping. 74 percent have been girls in middle school express interest in office only girls are expressing an interest in Computer Science 50 percent less graduating are for girls than thirty years ago ive spent 8 years of the treasurer of the United States to have a portrait on the photo in our Public Engagement process there were one hundred of women overlooked in the history of our country many tops will be discussed and empowerment 2020 conference everything there empowering young women and girls to be the future leader to encourage women to get into Stem Education and getting into nasa and google and making sure that they are part of tech economy. The second part of empowerment 2020 is women money and power to put women in so and so positions for the corporate fleet and elected office the third part of empowerment 2020 are the conferences their action oriented women have flatlined at 20 percent on that percentage one and 20 percent women a in congress that is stagnated if we get up to thirty percent fabulous 80 percent would be amazing that conversation is equality will be something were used to as pair the culture id like to that that will be done in 2020 but if i love teaching. It is such an exhilarating experience when people began to feel their own creativity. This really is a place where all people can come and take a class and fill part of the community. This is very enriching as an artist. A lot of folks take these classes and take their digital imagery and turn it into negatives. There are not many black and white darkrooms available anymore. That is a really big draw. This is a signature piece. This is the bill largest darkroom in the u. S. There are a lot of people that want to get into that dark room. I think it is the heart of this place. You feel it when you come in. The people who just started taking pictures, so this is really an intersection for many generations of photographers and this is a great place to learn because if you need people from different areas and also everyone who works here is working in photography. We get to build the community here. This is different. First of all, this is a great location. It is in a lesspopulated area. Of lot of people come here just so that they can participate in this program. It is a great opportunity for people who have a little bit of photographic experience. The people have a lot, they can really come together and share a love and a passion. We offer everything from traditional black and white darkrooms to learning how to process your first roll of film. We offer classes and workshops in digital camera, digital printing. We offer classes basically in the shooting, ton the town at night, Treasure Island. There is a way for the programs exploring everyone who would like to spend the day on this program. Hello, my name is jennifer. My name is simone. We are going on a field trip to take pictures up the hill. Cmon, cmon, cmon. Actually, i have been here a lot. I have never looked closely enough to see everything. Now, i get to take pictures. We want to try to get them to be more creative with it. We let them to be free with them but at the same time, we give them a little bit of direction. You can focus in here. That was cool. If you see that . Behind the city, behind the houses, behind those hills. The see any more hills . These kids are wonderful. They get to explore, they get to see different things. We let them explore a little bit. They get their best. If their parents ever ask, we can learn they can say that they learned about the depth of field or the rule of thirds or that the shadows can give a good contrast. Some of the things they come up with are fantastic. That is what were trying to encourage. These kids can bring up the creativity and also the love for photography. A lot of people come into my classes and they dont feel like they really are creative and through the process of working and showing them and giving them some tips and ideas. This is kind of the best kept secret. You should come on and take a class. We have orientations on most saturdays. This is a really wonderful location and is the real jewel to the community. Ready to develop your photography skills . The Harvey Milk Photo Center focuses on adult classes. And saturday workshops expose youth and adults to photography classes. Hi today we have a special edition of building San Francisco, stay safe, what we are going to be talking about San Franciscos earth quakes, what you can do before an earthquake in your home, to be ready and after an earthquake to make sure that you are comfortable staying at home, while the city recovers. The next episode of stay safe, we have Alicia Johnson from San Franciscos department of emergency management. Hi, alicia thanks to coming it is a pleasure to be here with you. I wonder if you could tell us what you think people can do to get ready for what we know is a coming earthquake in San Francisco. Well, one of the most things that people can do is to make sure that you have a plan to communicate with people who live both in and out of state. Having an out of state contact, to call, text or post on your social network is really important and being able to know how you are going to communicate with your friends, and family who live near you, where you might meet them if your home is uninhab hitable. How long do you think that it will be before things are restored to normal in San Francisco. It depends on the severity of the earthquake, we say to provide for 72 hours tha, is three days, and it helps to know that you might be without services for up to a week or more, depending on how heavy the shaking is and how many after shocks we have. What kind of neighborhood and Community Involvement might you want to have before an earthquake to make sure that you are going to able to have the support that you need. It is important to have a Good Relationship with your neighbors and your community. Go to those community events, shop at local businesses, have a reciprocal relationship with them so that you know how to take care of yourself and who you can rely on and who can take care of you. It is important to have a batteryoperated radio in your home so that you can keep track of what is happening in the Community Around and how you can communicate with other people. One of the things that seems important is to have access to your important documents. Yes, it is important to have copies of those and also stored them remotely. So a title to a home, a passport, a drivers license, any type of medical records that you need need, back those up or put them on a remote drive or store them on the cloud, the same is true with any Vital Information on your computer. Back that up and have that on a cloud in case your hard drive does not work any more. In your home you shou