create those, versus this group we're trying to target. the subsidy is not there. so it's more expensive to build those units in many ways and with less return than market-rate unit. and that's what a lot of investors and investments are based on. we'll continue this conversation. i appreciate the chair hosting this and moving this conversation forward, and we'll work with these departments and members of the public to further an idea on how we can created a ages a -- create additional revenue. >> councillor tang: i wanted to say, maybe even a year or two ago, it was difficult to have this conversation, so i do want to thank supervisor safai and city staff for working on this. it's a real issue. we have the data to show it's an increasing problem and we're not here to take away housing from other people. we're trying to broaden the pot, as supervisor safai said. so i look forward to being engaged on this issue with all of you. >> thank you, supervisor. echo those comments as well. with that, a motion to file item 5. >> councillor tang: so moved. >> okay. we take that without objection. madam clerk, do we have any other business? >> clerk: that concludes our business for today. >> thank you, everybody. we're adjourned. >> all right, good morning everyone, what an exciting day in san francisco. let me begin by introduction myself, i am the san francisco public works director muhammad. we're here today to break grounds on the second street improvement project and project that will change the look and feel of this busy corridor in the south of market area. it's not every day that we get to rethink a street, to figure out how it can better serve the people who use it and most importantly, make it safer for everybody. through smart planning, strong partnerships among multiple city agencies and funding from the federal and local sales tax revenue, and community support, we're able to move forward with the second street improvement project. it will turn in to a stretch that better serves our city for the 21st september -- century. at the end of the construction of this project we will have upgraded sewers thank to our san francisco p.u.c. and a smoother road and most importantly a safer and more attractive neighborhood. but before we get started, and we'll hear from all the several agencies that are involved in this project i want to take a moment to thank the project team who worked on this project together so this point, first i would like that thank project led by our city engineer john thomas sitting out in the crowd there. [applause] we are a number of project managers, christina o'neil, mike rigor and richard from engineer ing and we have steve lee, jackie ying, michael smith and jane ko and from our last division who had work to do with the trees and street furniture and the designs that will come john dennis and david folig and robin welter and from streets and highway kim chang and from our communications rachel gordon , the very best. now i'd like to bring up our mayor ed lee. mayor lee is someone who knows the importance of improving our neighborhoods and making our streets safe. he has been a big supporter and champion of street scape improvement throughout the city and we are very, very pleased to have him here today to help us kickoff the second street project. please welcome our mayor ed lee. [applause] >> well thank you, good morning giant's fans! we're here on second street that's probably one of my favorite corridors to walk down and get to the giant's game and if we were reminded what this street is all about probably a couple of days ago when the water main broke right there at second and harrison it was a good reminder of the fragile infrastructure that we have particularly when pipes that have been touched for over 150 years and so when you saw that water, those are the exactly the water system that muhammad would mention with that the p.c. will replace for this corridor going north and south. i want to sank supervise or kim foreign inviting us to her district it's the eastern soma neighborhood and also a neighborhood that i know that has been working with public works and all our transit or m. t.a. is here, county, transportational authority and all of the different agencies including planning and others for probably over five years and working together they've been able to really plan out what will be a two-year project and i know muhammad was celebrating a vision for its finish but for the next two years i want the media to know. please don't blame me for everything that goes on for the next two years we've broken this up in to four phases trying to mitigate all of the construction that will happen but we have the walking folks that are advocates , we have the coalition working with us and we have pedestrian avenue vow kits that ultimately want to embrace all of the goals here along with the small businesses that are willing to suffer a little bit with everything from reduced parking because they're going to ultimately gain a safer street, a street that is hundreds of thousands of people use not just during giant's games but if you notice even during the offseason as a well traveled corridor and so it's an effort to make it safer and to make it more pedestrian friendly and make it more bicycle friendly and make it more walking friendly and to allow more people to use this in the safeer way including cars and trucks. soy want to thank all the agencies for working together on this and there will be an effort to mitigate all of this by breaking it up in to segments so that it doesn't interrupt everybody who wants to get to the giant's games or also the next concert here but also to frequent all of the wonderful restaurants and bars and entertainment that's what makes this street so popular and all the businesses as well so we all as a city have to understand that construction does interrupt a little bit in order to gain something more valuable and it's both beneath as well as above and on the streets and in fact, someone to figure out how to underground all the utilities all along this way that's another maiming or contribution that the residents and the businesses have strived for in this detailed collaborative effort so i want to thank everybody for their years of working together and getting everybody's goals in to this project and making sure we did it and that it's all not going to happen overnight but will happen in segments to respect as much as we can the activities going on here so, that is my way of saying thank you to everybody for your patients and as we go on and please be safe when you are traverseing this corridor because i don't think any of this is going to stop people from use particular but we just have to be more safe and appreciative that the end goal will be beautiful trees, sidewalks that are widens, bike lanes that are protected, street and traffic signals that are respective for a higher level of vision zero or safety for everybody and less breakage of the water system that's beneath that's over 150-years-old. with all of that i say thank you to everybody let's get on with this project and i'll blame you if anything gets delayed. thank you! [applause] thank you, mayor lee. give him another big hand for his leadership under his leadership we're doing so much great work. next we've the supervisor from the south market and other neighborhoods here in the south of market area and jane has been a huge champion of the second street project and she's been there with us at all the community meetings zester years ago she attended them and she helped us secure funding and has made sure that we have met the community needs and particularly safety for people who walk and bike in this area and that all those needs will be met and she was also welcome jane kim. [applause] >> interview: when i first got here someone thanked me for coming to the ground breaking and i had said i would not have missed this for the world and for those of thaw have been working on this project, this is something that i have been working on almost since the beginning when i started in office and end of 2011 and beginning of 2012 and this was probably the first major vision zero project victory that we had in our district and i really worked with a lot of people in the community and public works and all of our agencies to fight to make this a reality and it's a big project and it's a complicated project and i'm so proud that we're able to make it here today and i want to thank a lot of people that were involved in the years of planning and community out reach that it took the south market hasn't always been a residential neighborhood, it was commercial and production and manufacturing and as the people in the neighborhood change our streets didn't and the sidewalks are narrow, we have multiple lanes made for big trucks and cars that are commute ing from their offices downtown and to their homes all around the bay area and many of our residents were unfortunately the victims of the neighborhood that we have been building and second street was really the corridor that we had intended to be our neighborhood corridor and one that our residents could bike and walk down safety. like first street and third and fourth that are meant for cars and second street was the corridor that was for our residents and our small business owners and it's exciting to be here today as we work ok protected bike lanes on follow com -- follow so many street so we have streets dedicate for our pedestrians and psyche lists and i want to thank public works in particular christine and you really ran some of the best out reach meetings i have seen with door-to-door knocking and really large turnouts which is very difficult to do by the way and also i want to thank michael rig or as well for your work, many years of planning but of course, to our neighborhood residents because as much as we need a corridor for us this is still a major change for our residents and katie liedel who heads our south beach rincon mission bay association and alice rogers who is part of our south park improvement association who hads fought for it finally this year we were able to cut the ribbon on the beautiful new playground and park at south park and bruce part of our trance bay committee and patrick valentino who often came and were maybe the only voices or were minority voice saying we need wider sidewalks and protected bike lanes even if that meant loosing parking spots and loosing lanes of traffic onto the bridge and i'm excite inside is finally happening and this is the corridor that our neighborhood deserves and millions of dollars have gone to this both from the san francisco county transportation authority as well as other granting authorities so i want to thank them for working to make sure that we were able to make this again this promise a reality for our neighborhoods so congratulations and i look forward to working with everyone during the construction process and i know the construction process is often the toughest part so we want to make sure we support our small business owners during this time but it's going to be a fabulous corridor and i have to recognize of course the san francisco bike coalition brian we'dmire is here and also to leah sheaham who is here during the time we were advocating for this. thank you for sticking with us and being strong making sure we got the core dough we wanted, thank you very much. [applause] >> thank you. next we have the sfmta who is a key partner in the remaking the second street this project is part of the city's san francisco bicycle plan and the vision zero initiative to make the streets safer for all of us. let's welcome district or race kin from the sfmta. [applause] >> thank you. good morning everyone, it's great to be here because second street is such an important part of the city's transportation network and it's a unique street in some ways and it connects from the ballpark to market street and it has proximity to the freeways because of its ta possible ra fee it's a street -- topography it's good for taking the bus, it gets a lot of car and truck traffic and because of the vibrancy and the great mix of increasingly residentss but a great number of small businesses , and larger businesses it's a very vibrant street so it attracts a lot of people on foot and it also has the dubious distinction of being part of the city's high injury network which means it's one of the 12% of the streets that are responsible for more than 70% of the city's serious and fatal traffic collisions. as muhammad said, this is a vision zero effort, vision zero being our goal in san francisco to eliminate traffic deaths by 2024 and by redesigning streets such as this one that are host to a dis purchase -- disproportionate amount and it has been a very long and challenging process redesigning completely transforming really a street is very challenging and so it's been a great partnership between tractor-trailer -- our partner agencies and our neighborhood partners the residents, the neighborhood association, the local business association, working together got us the point where when we brought this forward for the sfm ta board of directors lead by our chair to legislate these changes we were able to do so with the support of the local community with the support of the supervisor with the support of the mayor and that is what is necessary to get these projects done and i want to acknowledge a couple of our folks from the agency worked on this project but i want to acknowledge specifically ellen robertson and matt lasskey working with jamie parks on on the leadership of louise montoya in concert with ricardo ola working together with all of our agency and community partners to make this happen but, also, i want to finally again thank the leadership that makes this happen and when i sit down with mayor lee, he is always asking me how can we get these projects done better and faster and supervise supervisor kim we dragged muhammad and i in our office and said we need to get this project on track and get it done because it's important to the people that she service and our chair who ultimately are those who have to make these tough trade off calls of parking versus safety versus all the other things and always leading with safety and putting safety first to make this project happen and i want to acknowledge the disability community which was an important partner. part of the trade offs making sure this would work for the small businesses in terms of parking and loading making sure it will work with people with disabilitys as we're doing new and different designs it's a important consideration and working together to make the street better and fix the instruct under and above to make sure it will be last and something we can enjoy for generations to thank you to everybody who has been working on it and we're starting the next difficult phase and we have work with the mayor and to do what best we can to minimize disruption so we can all be smileing and just as happy when we're at the prib on cutting a few years out so thank you and congratulations to everyone. >> interview: thank you, as you heard this project is a huge project and it's from king street all the way to market street that is about eight city blocks it is over $20 million that will be spent to make it safe for everyone as part of our partnership in securing funding, the san francisco county transportation authority provided tax funding in the range of $1.5 million for the project which was needed to match some of our federal grants we had to support this project let's hear from tilley chan the director from that agency. [applause] >> interview: thank you so much, good morning everyone and thank you. to all my name is tilley chang and on behalf of the 11 members of the transport agency led by supervisor kim we want to congratulate the community, public works, the city family and all the neighborhoods who had the vision and stuck with that vision for second street to make today a a lot. they were pleased to provide matching funds in the form of our half cent transportation sales tax but importantly to program federal funds that are nine or ten million dollars of one bay area grant fund programs that are allocate by by the metropolitan transportation commission when kim serves as a commissioner so we're very grateful to the region for providing key fund withing our legal matching funds one-third of the project in recognition there are many folks here who had already been living here customers visitors, families as well as many more people who are coming new workers, new families coming to this area this rapidly growing part of our city and the purpose of the one bay area grant program funds and when they passed prop k was to provide community serving infrastructure to help make sure our streets are serving all users and safer liability way throughout the city and in fact when we programmed the second street project, many years ago, it was together with a few other vision zero and transit first projects i'll mention where we had a wonderful ground breaking earlier this year and still to come broadway street scape so let's keep it going and congratulations to everyone thank you all for the partnership and there's an honor to help deliver this project let's keep improving san francisco one street at a time. thank you. [applause] >> thank you, tilley. tilley talked about those great projects in the works all over town and those projects do not happen without the involvement of our planning department and our planning department is at forefront of a lot of these projects they conduct public out reach and they shape the concepts of what these designs should look like and they were heavily involved in the second street redesign and making sure we dove tail to the other projects especially those in the east and let's hear from our planning director john ram. [applause] >> good morning, everyone, it's great to be here on this beautiful day and you know, we've been an advocate in the planning department for a while looking differently how we operate and design our streets and it's important this project is a perfect example of how with all the agencies working together we can make sure it works for everyone and i want to reinforce a couple of things the mayor and supervisor said it's important to remember one is that this is a classic example of the whole being greater than the sum of the parts it's not just a bike lane project and water line replacement project it's not just a sidewalk widen ing project all those things could have happened independently and it would have been disruptive in the end and thanks to the leadership of the mayor the supervisor and some of the neighborhood residents we realized that by combining efforts we get a better project in the end it takes a little longer to organize and for that collaboration but in the end we end up with a much better and safer and importantly a safer street and secondly i think supervisor kim's comments they are changing dramatically and the land uses here it's a mixed use neighborhood than it used to be and many more residents and businesses many more office jobs and so on and it has forced us to think differently how we operate and design our streets and these streets were designed to drive through as opposed to being a neighborhood street so it's important for us to look holisticly at that and as the supervisor said, second street is becoming the kind of main street of this district and there are streets what we're going to have to maintain as kind of through streets to get to the bridge or whatever but this is an important street to think about as our main street and the street that is not only works for cars and buses but for bicycleists and pedestrians and businesses and for people just to hangout and i want to thank the mayor for his leadership and the supervisor for pushing us on this and my colleagues and all the agencies and staff of my department for getting us to this point and making this project happen. thank you, all. [applause] so outside of the city agencies there are many community partners that also joined us in creating division for the improvements to second street and many of the other city projects brian widener from the san francisco bicycle coalition will be here to say a few words but brain is an advocate for making the streets safer and not just for psyche lists which he represents but for all users he has been a partner with many of the city agencies and we meet with him and his group on regular basis and his job is to hold us accountability so he is a partner also and his goal and what he sets out is to make sure that the vision is set out for the bicycle plan that they invisioned that has been brought to reality. let's hear from brian. [applause] >> at least, many people have been waiting many years to see this day come i want to thank mayor lee and his administration for your strong support of thepe it and we don't have a stronger champion for the kind of streets that people who walk, bike and take transit need and deserve in san francisco and also the city department has represented here director raskin and we have great partners in sfmta and public works and planning to make projects like this happen and to pull them off. as director mentioned where we are standing at second street and king is part of the high injury network and what that means is that right here on second street, and actually on king street as well, we know that people are being hit and injured or worse and what that means for us at the san francisco bicycle coalition and our 10,000 plus members is that we as a community and as a city have a responsibility to do something about that and projects like the second street improvement project are a step in the right direction to providing safe streets for people walking, biking, taking transit and driving. i am really excite today see this project break ground and it's my pledge on behalf of the bicycle coalition that we will keep our members in informed about and patron eyes along second street and make sure and a safe way to get where they're going which is the ball game and as our city gross and in particular someone that lives in soma, this neighborhood continues to grow and these are the street project we're going to need to make sure we're accommodating that growth and if everybody that moves here to work and live and rides and you're an a list and it's the gridlock we experience in this neighborhood will only worsen we have to encourage people to get out of their cars and to walk and bike and take transit and only way we'll do that is if they feel safe doing so and so i hope second street is a start and i want to see the improvements projects and this is exciting day and thank you again to everyone that is here so much. >> one more speaker but the most important speaker for this event is we are all here to say it takes a develop edge and there are so many partners in this but to return people out and bring people out to all the meetings to make sure the community is really part of the design and that we hear what their concerns are so that we can design to meet their is katie ladel, she serves the mission bay neighborhood association and from all my experiences and everything that i know of katie she is a >> they listened to us and thank you and there were a lot of contentious meetings and i know it wasn't easy but christine and her team and mike all continued to listen so we are very, very grateful to the exercise kim to public works and to the mta for supporting the process and listening to us and making second street a better place to live, to work, and to come and visit the giants so thank you very much. >> thank you, katie. so you haired from the mayor when he spoke the next two years could be a little rough but you know, work with us and we're going to do our best to make sure that every step or everything that is happening in the neighborhood that we get enough information out to the people who live and work on the street so that they know what is happening and the end result is great from past projects, fisherman's war of and some of the other projects we've heard great reviews of the project that's been completed so i'm looking forward to this project really today and it is in four phases and they have been worked out very, very carefully and we're going to accommodate the giant's games and accommodate everyone and you know, we'll get through it so i am excited and this will conclude our press part of it and we have a ceremonials shovel-kind-of event and we'll let the contractors go at it and thank you for coming out and let's go second street improvement! [applause] >> 3, 2, 1! >> good morning, everyone. my name is todd rufto of the workforce development program. it's great to be here at the san francisco museum of ice cream. i want to thank the entire team here for hosting us for this event. this is a special day. we are doing the fourth annual launch of the mayor's shop and dine in the 49 local shopping campaign. this is a really big deal because it is a partnership between a great many members of the small business community and the neighborhood throughout the city focused on helping san franciscans spend more money in our local commercial corridors and at small businesses in san francisco. but it is also an opportunity to celebrate the entrepreneurs that are making -- that keep san francisco strong, that are keeping the city thriving and vie brand. one of the things that i'm really excited about and want to focus on today is the incredible partnership of all the members of the small business community that are here today. where are you, jason? raise your hand. hi, jason from shop small saturday. thank you very much for your partnership and continued klb ration. -- collaboration. we have mark quite thesing, regina dickendreezy, the council of district merchants has been a critical partner of ours as well. we have the council district of merchants here as well. juan of the things that we're really proud of and really inspired by is our mayor, ed lee. the mayor came to us four years ago, the office of economic workforce development and said i challenge you to create a program and campaign that gets more shopping done in our local neighborhoods. increase the amount of spending to support jobs and small businesses and also support taxes and the vitality of our neighborhoods. and we, through the incredible work of mariane thompson and gloria chan, joaquin torres in the office of economic workforce development launched this program to do exactly that. to encourage and challenge san franciscans to do more in our small business community. mayor lee has done more than any mayor that i know to invest and support in small businesses, directing more money and investing more money than any administration in the city's history to support small businesses through the invested neighborhoods program, by launching a small business portal, by meeting constantly with our small business leaders and as a tireless advocate for the issues that they care about most. it is my honor and privilege to introduce mayor lee. [applause] >> thank you. thank you, todd. good morning, everybody. let me correct todd because i want to make sure you understood the challenge. i challenged him to find me more ice cream. that was the real challenge. and i'm really happy to be here. at the ice cream museum. this is one of those innovative ideas, very unique to the city and, of course, they're getting booked up like crazy and we're in the heart of our shopping and union square and, of course, the chief and i already have enough chants. we need some opportunities to smile and, of course, we're about to jump into this speckle pool. forgive us if we have too much fun. the holidays are beginning. we're going to have lots of fun. i want people to not just come to the city but take advantage of really supporting the backbone of our business community and small businesses and people here, karen fled knows union square is at the heart of a lot of things that we do during the holidays. you have jeffries toys, my favorites. they're a legacy business in the city. and keep supporting them. [shouting] we'll have all of the different business associations that are working together with us. but the experience is all about fun. safe fun. and that is why the chief and i will be doing a lot of things over the holidays to make safe shopper programs, to provide the safety level that people have. reduce the harm reduction program on our streets. make sure people, as many people can get off of our streets. while work on those hard things. in between those difficult, challenging things, we want to work with our business community to provide safe fun for the kids that will be here. thousands of kids over the holidays, families. people from all over the world that are taking advantage of this wonderful city that we have. and we're doing this with programs, yes, that we funded but we want to make sure that everything else is working for folks on the long-term. small businesss are so important to cities like san francisco. more than the backbone, they provide the innovative, the cultural diversity all over our neighborhoods. this is one big area. but listen, shop and dine in the 49 is about shopping in all of our neighborhoods. allow them to give you cultural innovation, small business innovations, shopping small innovation because when people put their entire lives behind their small businesses, you should see the innovation that comes out of their ideas, their service, their good patronages of products and designs that are locally sensitive and culturally rich. wanted to say thank you to this museum for starting out their innovation. i think kids already have ice cream in them because they are jumping up and down before they come in. to our restaurants, our golden gate restaurant association will be very full this year. probably hard to get reservations. but persevere. use every app that you can or, like i do, walk in with a $5 bill or something and hand somebody. then they will give you a seat. the old-fashioned way. but i know mark is excited because small businesses really are our engine and creating even more and they not only love our support, we love supporting them. but i want to emphasize shop and dine in the 49. go to that app. if you really want to have a lot of information about those stores. and we'll be on the streets to make sure everybody is safe and enjoying themselves. of course, this is thanksgiving. so, we're going to, just after this, we'll be handing out a lot of turkeys to people if their need. we have fire victims up north that are in need. we have people on the streets that are in need. i want to make sure that the spirit, the principles that we operate on, are right in front of us. right in the front of everything that we do, that we support, everybody that needs that help and that's why these -- this is so wonderful because they are often the untold, unknown heroes that come out and do a lot of gift donations and support that never gets covered and i want the media to cover them. cover all of our small businesses as they really are the help that we want to have. so thank you very much, everybody. and shop and dine in 49. happy holidays. [applause] >> thank you, mayor. as the mayor said, this holiday season is about shopping local and shoppinging safe. it is my honor to welcome our fantastic chief of police, chief scott. >> thank you. [applause] >> good morning, everybody. i couldn't have said it better than mayor lee. [kids shouting] and this place is fun in here. i'm not a big ice cream eater, but my entire family is. i'm sure i will be here many times during the holidays. this is my favorite time of year and it is my favorite time of year because the holiday season, thanksgiving, the holiday season, it brings out the best in communities. it is a time where we're selfless, we give, we come together as a community. and definitely shop and dine in the 49 is, i think, the way to go. this time last year, even before i got hired by mayor lee to be the chief here, we were here during this period last years and i remember walking around, basically walking around this area and just going to the different businesses and it was an experience. for those of you who have lived here all your lives, when you come here from another city and experience this great city, it is really something to behold. so, we want to make sure that that experience is shared and that people can do that safely. i have a couple of tips that i want to share with you. i have a long list. but i'm going to be very quick in reading -- rattling off this list of safety tips. first of all, cell phones. we all have 'em. we all use them. and sometimes i'm as guilty of it as anybody else. i'm walking and texting and on the phone and i'm not paying attention to what i'm doing. take a minnesota pay attention to your surroundings. i know we're a cell phone generation. we live on these things but they can be distracting. it is really important when you are shopping, particularly going to the bank and the a.t.m., buying things for your family and loved ones, pay attention to your surroundings. there is nothing more important than vigilance. if we are to be a resilient city, there is some basic things that we can do. if you're using your a.t.m., block your p.i.n. number so it is not visible. really basic thing. but unfortunately we still have people if our society that will make a living and make a profit off of stealing p.i.n. numbers and then getting into your bank account and taking your funds. block your p.i.n. numbers. make sure you look at your surroundings when you are at the a.t.m.. no matter what you are, look at your surroundings. if you are driving to your location, number one, public transportation is great here. take advantage of public transportation. but if you are driving, make sure you lock your car, first of all. make sure that you put things away that are visible. if you have a trunk, put it in the trunk. don't leave valuables if your car. we have a program we're calling park smart. it has been very successful. but that means to park smart. don't leave your valuables if your car for somebody else to take them away. the last thing you want to do have your hold day season ruined by somebody else breaking your car window and taking out the things that you work hard to provide your family and friends and loved ones. so park smart. the next thing, if you are shoppinging, make sure when you -- some people will shop and they'll go and load up their car and then go and shop. there are things you can do to prevent being an easy victim for that. if you are shopping, if you are going to load your car, take the time to move your car to another location. because people that are going to prey on innocent people, they do watch what you do. so move your car around. i know it is a little bit of an inconvenience, but it does help. if you're walking around with packages and loaded up on the arm, again pay attention to your surroundings because you don't want to become easy prey. our city overall is a very safe city. but there are things that we can do to be resilient and individual lends and some of these things may sound like common sense. when you are caught in the moment of the day sometimes you lose track of what you are doing and you get distracted. the main thing is to pay attention. pay attention to what you are doing. if you do that your resiliency goes up and your vigilance goes up. the last thing is look out for your neighbors. if you see something, say something. the cell phones that i just mentioned, be safe in doing so. but if you have a situation where you need to call 3-1-1 or 9-1-1, do that. 9-1-1 is an emergency situation. somebody is getting a, thated f you see a crime in progress, that's a 9-1-1 call. if your car gets broken into and there is no danger, that is a 3-1-1 call. we'll get there and take a report. or you can do that report online. i want to end this on a positive note. i started this with this season is all about giving, sharing and taking care of each other. i think if we do that, that is a resilient san francisco that we all know we can be. let's take care of each other and be a community and enjoy your holiday season. thank you very much. [applause] >> thank you, chief. as i mentioned earlier, the shop and dine the 49 campaign is a partnership with the small business community but also with other government leaders. it is my honor to introduce and recognize our s.b.a. district representive, fewly appointed just a couple of months ago. come on up, julie. [applause] >> good morning. first of all, mayor lee and chief scott for your great support of the small business community. s.b.a. is really proud to co-sponsor, again, small business saturday with american express and women impacting public policy. they have been tremendous supporters of this initiative across the country. and i know jason and lynn are here today and we have a representative from american express. thank you for your dedication and your support of the small business community. we have been part of this -- or the small business saturday has been around since 2010 and it's really been exciting to watch this initiative grow year after year. last year was a record-breaking year with about 112 million consumers out shopping small and dining small across the country. they saw 68% increase in the neighborhood champions can. i know this year with all this momentum and excitement, maybe fueled by a little sugar from the ice cream, that we can even beat those numbers. i'm looking forward to seeing everyone out and about on saturday. in your various communities. so why small business? i mean, we all know small businesses create jobs, they fuel the local economy, spark innovation. that's all true. but small businesses are more than that. they are actually what makes our communities unique. it helps us define our neighborhoods. so, when you support a small business, you are supporting your friends and neighbors. they tend to hire from a local community. they tend to support local initiatives. philanthropic events. so when these small businesses thrive, we all benefit. so, at s.b.a., of course, we're here to be your small business resource. so any small business loaners out there today, know that you have the skills and talent and ambition, but if you ever need a little bit of help, s.b.a. is here to help you as well, where you need counseling, training, financial assistance, or you're looking for new opportunities such as exporting or government contracting. please remember to call upon us. but the message for the takeaway today is saturday. please go out, take your friends and neighbors and remind them it is small business saturday. go shop at your favorite local merchants, go dine at your favourite local restaurant and if you have out of town guests, this is the perfect time to show off all those fun places that you love and adore to patronize on a daily basis. so i encourage everyone to amplify this message and encourage all of your friends and neighbors to shop small and dine small. [applause] >> thank you, julie. as you all know, what this ultimately is about is about the small businesses and we're doing this to support them, to support their vitality in the city. it is an honor to be able to welcome up matthew lunn who's the owner of jeffery's toys. now jeffery's toys was nominated by mayor lee as a legacy business. they have been around since 1938 in san francisco. and that is a really long time. i know matthew is going to explain a little more action their story. but i want to welcome you up there to tell that story for all of us. [applause] >> thank you. first up i want to say that my dad and my step mom are the owners of jeffery's toys. i'm here as one of the supporters of jeffery's toys. you know, when i was born, it was not -- it was pretty unusual that my parents owned the most family-run toy stores in the bay area. find that as a normal way to grow up as a kid. prison awesome when it is your birthday or a holiday, right? but my parents didn't start the toy stores, jeffery toys. my grandparents operated it before them and then my great grand parents are really the ones that started the toy stores. wow. what a great way to grow up. all that creativety and play and uniqueness made me want to continue to live a life where i could play and be creative. and i ended up working at pixar at the very beginning when the studio began. on "toy story." no coincidence, right? [applause] [laughter] and you better believe when we needed to give reference on what toys would be in that film, you know the toy store we went to, we went to jeffery's toys "toy story" one, two, and three. i spends over half my life at pixar, which has been awesome. when i hear that the toy store was being closed down on market street, it broke my heart. i was like this cannot be possible in a city that is all about creativity and play and uniqueness. we can't lose jeffery's toys. that is when i came in and said to my dad and step-mom, there is no way we're letting this happen. and then with the support of the city, support of the mayor and the legacy program, we were able to just open up our toy store once again in the city, just a couple of months ago. so, we think -- we think we can still safely say we've been here since 1966. but, you know, in a world of amazon and wal-mart and all this, people still want an experience. people still want to come in and be able to touch the toys, be able to touch the productses, to be able to have an experience. the same kind of experience you get when you see a film. right? people still want that. and in the city that is the most, in my opinion, the most creative, unique city in the world, we gotta have a toy store. we gotta have shopping and dining experiences that are one of a kind. so we're so happy to be part of this shop and dine in the 49 and, once again, since 1966, creating a fun place, a creative place for people to come and buy their toys. so, thank you. [applause] >> in closing, i think matthew hit on a good point which isn't just about shopping or dining, this is about experiencing in the 49. i obviously believe there is no better place to spend the holidays, but also year round than here in san francisco. and on that note, on the note of experience, i think with the closing of this event, i think you are going to take us on a tour of the ice cream museum here and maybe the chief and everybody here can join the mayor and maybe we go and check out the sprinkle pole just down the way -- [laughter] and see everything that the ice cream museum has to offer. thank you for joining us today. thank you to all of our partners for your support. have a wonderful and safe holiday season. thank you. [applausit. >> shop & dine in the 49 promotes local businesses and challenges resident to do their shop & dine in the 49 within the 49 square miles of san francisco by supporting local services in the neighborhood we help san francisco remain unique successful and vibrant so we're will you shop & dine in the 49 chinatown has to be one the best unique shopping areas in san francisco that is color fulfill and safe each vegetation and seafood and find everything in chinatown the walk shop in chinatown welcome to jason dessert i'm the fifth generation of candy in san francisco still that serves 2000 district in the chinatown in the past it was the tradition and my family was the royal chef in the pot pals that's why we learned this stuff and moved from here to have dragon candy i want people to know that is art we will explain a walk and they can't walk in and out it is different techniques from stir frying to smoking to steaming and they do show of. >> beer a royalty for the age berry up to now not people know that especially the toughest they think this is - i really appreciate they love this art. >> from the cantonese to the hypomania and we have hot pots we have all of the cuisines of china in our chinatown you don't have to go far. >> small business is important to our neighborhood because if we really make a lot of people lives better more people get a job here not just a big firm. >> you don't have to go anywhere else we have pocketed of great neighborhoods haul have all have their own uniqueness. >> san francisco has to all m. >> this is the regular meeting of the small business commission on november 27, 2017. the meeting is being called to order on 2:02