The school defines bullying as behaviour that continues when the person is asked to stop. He encourages parents and caregivers to speak to their children about bullying, check social media posts, remove communications devices from bedrooms at bedtime and talk to the school if there is a problem. Southland Boys’ High School rector Simon Coe said the school, “along with all other schools”, was on the frontline of social media issues. Social media had changed the communication landscape for all young people very rapidly, he said. “Online bullying is a whole community issue and its widespread acceptance, especially with apps that do not leave traceable comments, is a real issue.”