My food & drink job: George Black, trade marketing executive

My food & drink job: George Black, trade marketing executive, Intercontinental Brands


Company & location: Intercontinental Brands (ICB) – Harrogate
Education: Lord Wandsworth College
Why did you decide to go for a career in food? The excitement of the ever-changing alcohol industry interested me.
Explain your job to us in a sentence (or two): I work within a marketing team working across a few different alcohol brands. I work closely with our sales team sourcing any point-of-sale items they require. In a normal world, I am responsible for our trade events and activations.
What does a typical day look like for you? At the moment, I’m working from home trying to liaise with our suppliers to source PoS items amidst a pandemic. Microsoft Teams calls have been relatively regular, which is great as it allows me to see and communicate with the team. Normally I would spend more time out in the on-trade or at events.

Related Keywords

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