Oreo-maker takes Parle to court over alleged infringement of design
The court has fixed April 12 as the date for next hearing in the trademark infringement case. On February 9, the court declined to reschedule the hearing to an earlier date
BusinessToday.In | March 3, 2021 | Updated 09:58 IST
Oreo-maker takes Parle to court
US-based Intercontinental Brands, maker of Oreo has moved the Delhi High Court against Parle Products, alleging that the design of one of its biscuit brands is similar to that of its popular offering. Intercontinental has said that the design of Parle s Fabio biscuits is deceptively similar to that of Oreo.
The court has fixed April 12 as the date for next hearing in the trademark infringement case. On February 9, the court declined to reschedule the hearing to an earlier date, as mentioned in a report in The Economic Times.
Synopsis
The high court has fixed April 12 as the next date of hearing of the trademark infringement case filed by US-based Intercontinental Great Brands LLC, a unit of Mondelez International Inc.
Mondelez Intl maker of Oreo cookies moves Delhi HC against Parle alleging trademark infringement
The maker of Oreo biscuits has moved the Delhi High Court against Parle Products, alleging that the design of the Indian firm’s Fabio biscuits is “deceptively similar” that of Oreo, a person familiar with the development told ET.
The high court has fixed April 12 as the next date of hearing of the trademark infringement case filed by US-based Intercontinental Great Brands LLC, a unit of Mondelez International Inc.
Oreo maker takes Indian biscuit giant to court over alleged lookalike cookies Mondelēz-owned Intercontinental Great Brands has filed a trademark infringement case in the Delhi High Court against Parle Products over allegedly copying Mondelez’s iconic Oreo cookie.
Intercontinental Great Brands claims the design of Parle’s recently launched Fabio biscuit is ‘deceptively’ similar to that of its globally popular cookie.
Fabio does bear a resemblance to Oreos, being two dark biscuits sandwiching a white cream filling. Taking it a step further, Fabio biscuits are also stamped with a filigreed design, while both cookies sport blue and white branding.
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Company & location: Intercontinental Brands (ICB) – Harrogate
Education: Lord Wandsworth College
Why did you decide to go for a career in food? The excitement of the ever-changing alcohol industry interested me.
Explain your job to us in a sentence (or two): I work within a marketing team working across a few different alcohol brands. I work closely with our sales team sourcing any point-of-sale items they require. In a normal world, I am responsible for our trade events and activations.
What does a typical day look like for you? At the moment, I’m working from home trying to liaise with our suppliers to source PoS items amidst a pandemic. Microsoft Teams calls have been relatively regular, which is great as it allows me to see and communicate with the team. Normally I would spend more time out in the on-trade or at events.