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Majority of TV Programs Fail to Resonate with Diverse Audiences
New Measurement Tool Puts Diversity & Inclusion in Starring Role Right Before Network Upfronts
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LOS ANGELES, May 13, 2021 /PRNewswire/ A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television s annual upfront marketplace.
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As the U.S. becomes more diverse, the Association of National Advertisers (ANA) established an organization that aids marketers & programmers reach their full multicultural growth potential by accurately portraying cultural diversity.
18-01-2021
Streaming giants are zeroing in on Latin America while the region’s local players continue to step up their international ambitions in search of worldwide hits. Nico Franks reports.
If there’s one type of content that is synonymous with Latin America, it’s the telenovela. But to assume this genre of TV has stood still over the years would be a mistake, as the groundbreaking and Rose d’Or-winning Argentinian telenovela Pequeña Victoria (Victoria Small) – which stars multiple trans actresses – highlights.
The telenovela form continues to evolve and remains a bastion of Latin American cultural exports, drawing sales for Lat Am companies from broadcasters around the world while fending off stiff competition from a host of other countries and regions.