Published May 14, 2021
Courtesy of Kellogg
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
The Cheez-It celebration that takes the cake
As Kellogg's Cheez-It brand turn 100, a celebrity chef is giving it the cheesiest birthday cake possible — literally.
Chicago restaurateur Stephanie Izard of Top Chef fame concocted the Cheez-Itennal Cake to help consumers nationwide celebrate 100 years of the orange square snack crackers. The cake, which will be sold in limited quantities on Goldbelly starting May 17, contains the equivalent of an entire box of Cheez-Its. The cake is made with Cheez-It flour, there’s Cheez-It shortbread crumble between each layer and there are chocolate-covered Cheez-Its on the top. But, the cake doesn’t just taste like crackers: According to a release from Kellogg, the cake is salty-sweet with swirls of caramel throughout.