Is Matcha Better for You Than Coffee? What Nutritionists Want You to Know Russell McLendon Replay Video Matcha vs. coffee Matcha may have a long history in Japan, but this ancient green tea has an increasingly bright future around the world. The global matcha tea market was valued at $1.63 billion in 2018, and it's projected to reach $2.69 billion by 2026, according to global marketing research firm Research and Markets. That's small beans compared with coffee, which is valued globally at more than $100 billion and keeps growing. But coffee is not for everyone, and awareness of matcha's potential health benefits seems to be luring away more and more coffee drinkers, many of whom are intrigued by its antioxidants.