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Logiq CEO Tom Furukawa Discusses Global Trends in Digital Commerce ecommercetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecommercetimes.com Daily Mail and Mail on Sunday newspapers.
Supercharging Customer Retention ecommercetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecommercetimes.com Daily Mail and Mail on Sunday newspapers.
Social Platforms Now Central in the Commerce Spectrum ecommercetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecommercetimes.com Daily Mail and Mail on Sunday newspapers.
); //]]>// > By Jack M. Germain Apr 8, 2021 5:00 AM PT Social commerce selling products or services on social media platforms is a marketing tactic that can boost retail revenue with relatively little effort without overly adding to the advertising spend. This new retail strategy is attracting the attention of marketers. Social shopping grew 35 percent last year, with U.S. sales reaching about $38 billion. Market watchers expect that number to reach or exceed $50 billion by 2023. Tapping into social commerce gives brands the ability to reach new audiences on platforms consumers already use and trust. Retailers find the social media outlets a no-brainer for direct selling because it streamlines the sales process and exposes brands to new purchases without having potential buyers leave the platform. ....
Apr 8, 2021 5:00 AM PT Social commerce selling products or services on social media platforms is a marketing tactic that can boost retail revenue with relatively little effort without overly adding to the advertising spend. This new retail strategy is attracting the attention of marketers. Social shopping grew 35 percent last year, with U.S. sales reaching about $38 billion. Market watchers expect that number to reach or exceed $50 billion by 2023. Tapping into social commerce gives brands the ability to reach new audiences on platforms consumers already use and trust. Retailers find the social media outlets a no-brainer for direct selling because it streamlines the sales process and exposes brands to new purchases without having potential buyers leave the platform. ....