While it drags its feet on Google Mail and other crucial app updates in what appears to be a bid to delay disclosure of what it collects for user data, Google is rumored to be discussing new privacy features for Android that are inspired by Apple's App Tracking Transparency feature. Apple will release a new feature called App Tracking Transparency (ATT) in iOS 14.5. It will require developers to notify users of cross-app tracking and give them the option to disable it. Bloomberg that Google is discussing implementing a similar, if less strict privacy control on Android. The move is said to be driven by a concern that privacy-conscious consumers may switch to Apple if they believe their data is at risk on Android.