Winnipeg-based People Corp. has been acquired for $1.13 billion — possibly a North American record — by the private equity division of Goldman Sachs. Winnipeg-based People Corp. has been acquired for $1.13 billion — possibly a North American record — by the private equity division of Goldman Sachs. "What we are told is this is one of the highest prices, if not the highest price, ever paid for an insurance platform in North America," said People Corp. founder and CEO Laurie Goldberg. MIKE DEAL / WINNIPEG FREE PRESS Laurie Goldberg, founder and CEO of People Corp., said the purchase by Goldman Sachs provides the company the capital needed ‘to scale to the next level.’