Garcia: San Antonio strategist helped Ossoff reach Latino voters in Georgia
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Laura Barberena, a San Antonio strategist, directed and co-wrote a series of Spanish-language ads for the Georgia Senate runoff, helping Jon Ossoff win. (Doug Mills/The New York Times)DOUG MILLS /NYT
It’s a given in Texas politics that Latino voters have the power to make or break campaigns.
We don’t generally hear too much, however, about the impact of the Latino vote in Georgia.
Nonetheless, Latinos make up nearly 10 percent of the Georgia population and they were semi-secret weapons Tuesday in Georgia’s two U.S. Senate runoffs, both of which went to the Democratic challengers in upset fashion.