Fujifilm Graphic Systems Europe has published an environmental white paper exploring the role of print in a world of net-zero targets and increased environmental awareness. The EU’s Circular Economy Action Plan outlines a strategy to transform Europe’s economy into a sustainably driven, fully circular economy by 2050. This, along with pressure from increasingly environmentally conscious consumers, means that businesses and brand owners in Europe are being urged to improve environmental practices and reduce waste and carbon emissions. According to Fujifilm, printed communications and marketing materials are scrutinized as part of this process. In this new white paper, the company examines how brands can make much more sustainable decisions in sourcing printed materials without missing out on all the unique benefits that print offers.