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The Equipment Buying Decision: How the Sales Process Is Changing

By working together, buyers and sellers of printing equipment can find the best ways to evaluate what should be acquired, and build the right strategy for getting the maximum return on the investment.

Brand Wings Names Top Executive to Accelerate and Scale Brand Adoption of TCMA Platform

Brand Wings Names Top Executive to Accelerate and Scale Brand Adoption of TCMA Platform Share Article Brand Wings today announced the appointment of Jason Kammes as its new Chief Revenue Officer (CRO) amidst the startup company’s launch of its new through-channel marketing automation (TCMA) platform. Kammes joined the firm on April 5th and immediately assumed overall responsibility for Brand Wings’ sales and marketing functions. Jason Kammes “We are thrilled to have Jason join our Brand Wings leadership team,” says Greg Salzman, Brand Wings CEO, and founder. “Our brand clients will definitely benefit from his deep solutions expertise, go-to-market experience, and consultative approach to solving channel sales challenges.”

Fujifilm releases environmental white paper

Fujifilm Graphic Systems Europe has published an environmental white paper exploring the role of print in a world of net-zero targets and increased environmental awareness. The EU’s Circular Economy Action Plan outlines a strategy to transform Europe’s economy into a sustainably driven, fully circular economy by 2050. This, along with pressure from increasingly environmentally conscious consumers, means that businesses and brand owners in Europe are being urged to improve environmental practices and reduce waste and carbon emissions.  According to Fujifilm, printed communications and marketing materials are scrutinized as part of this process. In this new white paper, the company examines how brands can make much more sustainable decisions in sourcing printed materials without missing out on all the unique benefits that print offers.

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