Tutor: Prof. Ranjana Dani
Packaging Substrate / Materials: Paperboard
Printing Process: Offset Printing with Spot UV emboss
The project undertaken is for a hypothetical brand that sells flavoured Gourmet jaggery fudge. The project covers the process of branding, illustration, packaging design, and content writing for their product.
Fudgery is a hypothetical brand handcrafting Gourmet Jaggery Fudge with a fusion of different flavours. Nowadays the hectic lifestyle does not allow people to reflect on how the food they eat affects their physical system (in a positive or a negative way). One of the best ways to bring the digestive system back on track is to include Jaggery in everyday diet. Jaggery is the golden ingredient that can help people keep medicines at bay. Fudgery is introducing Healthy Gourmet Jaggery Fudge, which is a better and easier way to consume jaggery or include jaggery in your diet.