Creative 14 Add to collection Birth director Vincent Rodella’s moving En Parler, c’est déjà se soigner film for French Ministry of Health covid campaign tackles mental health crisis Speaking to a friend or a health professional is a positive first step towards relieving the mental challenges caused by Covid-19. This is the key message in En Parler, c’est déjà se soigner (Talking Makes It Better) a new campaign for Santé Publique France (SPF), the French Ministry of Health, directed by Vincent Rodella for Babel advertising agency. The film shows four scenes of daily life through the eyes of four ordinary individuals struggling to cope with the everyday: an elderly couple having a meal, a medical school student, a man who can’t sleep and a woman returning from grocery shopping. Their symptoms mimic the known physical characteristics of the virus, namely loss of appetite, lagging energy, sleep issues and panic attacks. The difference here being that their symptoms are caused by anxiety and depression rather than the actual virus.