Feel Good intends to be climate net zero by 2030 across direct and indirect carbon emissions Feel Good Drinks has become climate positive – in what the Nichols incubator brand claims is a first for the UK’s soft drinks category. The business’ achievement came by offsetting more than twice the 206 tonnes of carbon it produced in 2020. Working with sustainability certification provider Planet Mark, Feel Good used the likes of Gold Standard’s clean water programme and the CommuniTree reforestation initiative to offset 497 tonnes of carbon. It was also recognised as a Planet Mark 2021 Business – which was “an internationally recognised sustainability certification for businesses acknowledging continuous progress, encouraging action and building an empowered community of like-minded individuals” Feel Good said.