This story originally appeared on PC Mag Peanut butter and jelly. Batman and Robin. Rock and roll. Fried chicken and video games. Some things just go together—like KFC Gaming and Cooler Master, which teamed up to create a game console with a built-in roaster. The KFConsole, a Bargain Bucket-shaped machine fitted with an internal cooling system to extract heat, is the "world's first" device to feature a chicken chamber, designed specifically to keep contents hot and "ready for consumption during intense gaming sessions," KFC says. The American fast food restaurant chain is no stranger to unique PR stunts: It has hired a slew of celebrity Colonels (Rob Lowe, Ray Liotta, Billy Zane, Reba McEntire, and Mario Lopez have all donned the iconic goatee and string tie); released fried-chicken-flavored edible nail polish and scented bath bombs; and it follows only five Spice Girls and six guys named Herb on Twitter.