doesn't work. you have to figure out what motivates your employees, some may be younger, have young kids, maybe they want flexibility, work at home day, some may be older, maybe they want a monetary reward. >> doesn't it get complicated if you are treating everyone differently? >> if you are a small business and i think people understand this is not necessarily an official program but something you're doing to keep your employees motivated or interested in your business, everybody gets a reward and it's the one that makes them happy. so i think that then everybody's happy. if you gave somebody flex time and they don't want flex time it's like you know like right. >> okay, carol. >> if you look at the companies that are consistently rated the best ones to work for, a lot of the times the things that they are doing aren't about giving people something tangible. it's about giving them feedback, it's about giving them opportunities, it's making them