basketball shoe. open october 18th, the nba threw them out of the game. fortunately the nba can't stop you from wearing them. air jordans. >> nike made $100 million that first year and the kicks quickly became a pop culture sensation. in 1980 spike lee used them in his film "do the right. ." >> you stop me down, what about excuse ne my brand-new white air jordans i just bought. that's all can you see? >> are you serious? >> yes, i'm serious. >> lee even starred if commercials for the shoe and character as super fan morris blackman. >> this is something you can buy. this is happening. this is high flying 360 slam dunk. this is something can you not do.

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