Basketball shoe. open october 18th, the nba threw them out of the game. fortunately the nba can t stop you from wearing them. air jordans. nike made $100 million that first year and the kicks quickly became a pop culture sensation. in 1980 spike lee used them in his film do the right. . you stop me down, what about excuse ne my brand-new white air jordans i just bought. that s all can you see? are you serious? yes, i m serious. lee even starred if commercials for the shoe and character as super fan morris blackman. this is something you can buy. this is happening. this is high flying 360 slam dunk. this is something can you not do.