day? >> there's more to crime than just the numbers. there's always a story behind the stats. and you'd be surprised what plotting out the world's criminal activity can tell us about whether crime's been, how it works and where it's likely to pop up next. now, let's take an entirely new look at how and where the business of crime really operates. it's time to map out crime incorporated. >> that's from the premiere episode which airs tonight at 9:00 8:00 central. we're happy to have cal penn in the guest spot. welcome, brother. >> thank you, thank you for having me. >> there's episodes about viruses, food, sex. why did you want to do this show? what are you trying to accomplish? >> i started talking to natgeo about big data make it relatable. everything in the media out there understandably was about nsa and privacy and all those things which we should discuss. nobody seemed to talk about when we click yes on the facebook