forever, not all entrepreneurs want to do that. that's why people don't franchise. >> the right reasons to become a franchisee is recognizing that there is strength in numbers and that joining a large organization with a brain trust and resources creates a tremendous amount of opportunity. >> reporter: helpful advice and operation manuals can make big difference, but they can only take you so far. according to sba, buying a franchise alone is for the better german tee of success than starting up a business from scratch and greenebaum agrees. >> at the end of the day the execution is really at the store level or with the owner themselves and their ability. >> reporter: for people like amanda and dennis, that's where the ent (nufrl drive kicks in, to make the real difference between failure and success. >> owe, i wish i could have been making money on day one. but i know that takes time and as much energy as i put night is what i definitely see come out.