>> but patterson earns thousands of dollars selling the rights to the film. and yes, we too, pay for the rights to use it in this episode. >> he went on television shows, radio shows all the way across the country. and i realized at a point that he was not going to tell anybody that it was a hoax. and i just set back and was watching what he was going to do. and i think that his intentions were that he would get someone to produce a motion picture of bigfoot and he would make a fortune out of it. >> five years after it debuted on tv, roger patterson dies of cancer. maintaining the film is genuine. in 2002, morris goes public with the story. >> i started announcing that's the gorilla suit. another 10 or 20 magicians