we are putting that into our window because we want people to walk by and be grabbed by that ç emotion. >> that's a good idea. we were talking about expense earlier, that's not very expensive. >> it is a lot of time. you have to roll up your sleeves. >> right. harry, for somebody who, you're an expert at this, you know what to do, you have worked with small brands and big stores, for somebody not an expert, how can they make an eye-popping window. >> in the piece you talked about the basics of the visual and whether they are in a big saks fifth avenue or small specialty store, it doesn't matter because the basics are there. it is focusing on placement, great lighting and focusing on little details, something like having a tag hanging cheapens a product. so make sure you have great position, generally at eye level, so when walking by you are not looking up or down for product but sort of seeing it walking by as the main focus. look at all, we talk a lot about color and the use of space. and sometimes it is okay to just leave space open to give that product a lit more feature and a little more intense presence in