that. [applause] let's be honest, you buy one cup of coffee and work on your novel for three hours at starbucks it's no different than a guy coming in and peeing and going out. it starbucks. greg: the difference is $4. tyrus: but they missed the whole point of this. it's another thing where we become the victim lincoln's and instead of just saying wow, that was unfortunate and we will deal with that guy and that's not how starbucks does business and we will fix it. instead it was ohno, those guys were black, oh damn. my house is your house and you can date my daughter and do whatever you want. please, please, don't think i'm a racist. greg: the reaction that tyrus is talking about is based on what happens in social media, rob. one local event becomes national and it's always the ceo. >> it's odd.