you remember falcon heene rose to fame last year. the world watched as everyone thought the 6-year-old was drifting away in one of his dad's home made helium balloons. the whole thing was a hoax. dad did not -- he got jail time, actually, and he got home detention. he was also ordered to pay $36,000 in restitution. so maybe that's why he came up with the idea for the bear scratch. that's right. richard heene is an inventor of more than just tall tales. he's now selling a back scratcher modeled after the way bears scratch their backs on trees and made a really creepy commercial. take a look. >> can't find your back scratcher? huh? there it is right there. that's bear scratch. where is it? there are is. where is it? it's right there. oh, yeah. bear scratch. you can't lose it. >> yeah. seems to me like maybe somebody did lose it. anyway if the whole bear scratch empire doesn't take off like a helium balloon, the sure fire success? making your kids start a band. the heene brothers, very cute kids, no doubt about it and

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