You remember falcon heene rose to fame last year. the world watched as everyone thought the 6-year-old was drifting away in one of his dad s home made helium balloons. the whole thing was a hoax. dad did not he got jail time, actually, and he got home detention. he was also ordered to pay $36,000 in restitution. so maybe that s why he came up with the idea for the bear scratch. that s right. richard heene is an inventor of more than just tall tales. he s now selling a back scratcher modeled after the way bears scratch their backs on trees and made a really creepy commercial. take a look. can t find your back scratcher? huh? there it is right there. that s bear scratch. where is it? there are is. where is it? it s right there. oh, yeah. bear scratch. you can t lose it. yeah. seems to me like maybe somebody did lose it. anyway if the whole bear scratch empire doesn t take off like a helium balloon, the sure fire success? making your kids start a band. the heene brothers, very cute