1:19 Pollsters from Siena College found that fewer people say they’ll donate to charity this year. But at least two local nonprofits say they’ve found ways to keep the donations coming. WXXI’s James Brown has details... And a recent Siena poll said it's getting harder. Nearly two-thirds of New Yorkers -- 63% -- said they will donate money, food, or gifts to charitable organizations that focus on the needy during the holiday season. That's down from 68% in 2018, and a high of 81% in 2007. Economic and pandemic-based pressures are to blame. For newer charities like Coulter's, name recognition matters for fundraising. That's one of many reasons why the nonprofit concentrated its efforts on big events like concerts for fundraisers before the pandemic.