Ecommerce enabler GoKwik reported a 12.72% increase in sales for direct-to-consumer (D2C) brands on its network during the Republic Day sale week compared to the preceding week, with a nominal 10% rise in Gross Merchandise Volume (GMV). Despite a subdued growth in the first quarter of FY 2024 following strong performance in the last quarter of 2023, Republic Day sales were impacted by macroeconomic factors such as high-interest rates and layoffs.